Job Description

If you're looking for an exciting opportunity to work with a rapidly growing company that delivers data driven solutions, MediaBase Direct (https://www.mediabasedirect.com) wants to hear from you. With more than 33 years of experience supporting some of the world's leading brands, we are now seeking a

Digital Marketing Executive

to join our Marketing Team and play a key role in generating high quality B2B sales leads for our suite of apps and solutions.

THE ROLE

As a B2B Digital Marketing Executive, you'll be central to driving the growth of Custr (https://www.custr.com), the UK's fastest growing visitor check in solution for offices, schools and care homes. Working closely with our Head of Marketing, Head of Sales and wider stakeholders, you will plan and deliver a wide range of marketing activities with a clear objective:

create consistent, measurable lead generation that supports our sales pipeline.

This is a hands on, varied role where you'll manage multi channel campaigns, email activity, paid advertising, website updates, social presence, outreach programmes and content designed to attract and convert prospects. You'll also develop new landing pages, strengthen our visual identity across materials and create assets that directly enable our sales team.

KEY RESPONSIBILITIES

Drive high quality B2B lead generation through campaigns, outreach and digital activity Plan, deliver and optimise email campaigns and LinkedIn engagement to

generate sales interest

Manage and evolve our visual and brand presence across brochures, website and social channels Build and update landing pages and websites to maximise conversions Manage digital advertising activity including Google Ads and LinkedIn Ads Produce useful content such as help articles to support existing clients and improve retention Strengthen communication with existing customers by sharing product updates and releases Develop relationships with existing customers to help create impactful case studies

ABOUT YOU

You are proactive, organised, a great

team player

and enjoy being hands on across multiple marketing channels while staying focused on generating measurable leads for the sales team.

We are looking for someone who:

Has previous experience in B2B digital marketing Is confident in planning and executing lead generation activity Understands digital channels including social, email and paid media Has good website management knowledge Is comfortable using software tools, applications and CRM platforms Has strong organisation and time management skills Works well with colleagues across the business

Desirable but not essential

Experience using Squarespace Knowledge of DotDigital Experience using CRMs to track and manage leads

What you'll get from us

Hybrid working environment Professional development and training 20 days holiday per year plus bank holidays
Job Type: Full-time

Pay: 25,000.00 per year

Benefits:

Casual dress Company pension On-site parking
Ability to commute/relocate:

Fareham PO15 5TU: reliably commute or plan to relocate before starting work (preferred)
Education:

Diploma of Higher Education (preferred)
Experience:

Lead generation: 2 years (preferred) Digital marketing: 2 years (preferred)
Work Location: In person