Job Description

The Air Ambulance Service provides Helicopter Emergency Medical Services (HEMS) and The Children's Air Ambulance (TCAA), delivering life-saving care and paediatric transfers across the UK. Entirely funded by donations, we support the NHS without using its resources, saving lives and improving clinical outcomes.


Through our work, we keep families together, help children grow, and empower the NHS to do more. We also create jobs, support environmental initiatives, and provide training and volunteering opportunities--all made possible by the generosity of the public and the dedication of our team.


Job Title: Digital Marketing Executive


Location: Rugby - Hybrid


Hours: 37.5 hours


Annual Salary: 27,500 Per annum + Competitive Benefits


Closing Date: 30/05/2025


Interview Date: 11th June 2025

PLEASE NOTE THAT THIS IS A FIXED TERM, 6 MONTH CONTRACT


Are you a passionate communicator who thrives on engaging and inspiring people? Do you have a talent for crafting compelling messages that connect employees and volunteers to a shared mission? If so, this could be the perfect role for you!

About the Role

The role of the Digital Marketing Exec is the execution of digital marketing campaigns to elevate The Air Ambulance Service (TAAS) brands, including the Children's Air Ambulance, by increasing awareness, engagement, and revenue. This role is focused on creating and delivering impactful digital experiences and driving growth through effective website performance, social media engagement, and digital content strategy. The role will support the growth of TAAS's services by maximising visibility across digital channels and enhancing user experience and engagement through website optimisation.


The Digital Marketing Executive will ensure effective collaboration with other departments to maximise reach and digital revenue generation.





Key Responsibilities

Digital Execution: Implement digital marketing strategies, including social media, website, and email campaigns, to enhance brand awareness and drive revenue. Website Performance Optimisation: Work with the website manager to ensure the website is optimised for search, accessibility, and functionality. Social Media Campaign Delivery: Execute engaging social media campaigns across multiple platforms to expand audience reach and deepen engagement. Content Development: Support the creation of content that aligns with TAAS's objectives, including the production of video, blog, and multimedia content to engage supporters. Audience Engagement: Monitor engagement with audiences on social platforms, fostering meaningful connections and encouraging community building. Trend and Competitor Analysis: Stay informed about digital marketing trends and competitor activity to keep TAAS's digital presence innovative and relevant. Internal Collaboration: Provide regular updates to internal teams on digital activities and collaborate to integrate the digital strategy across various channels, including website and email. Performance Analysis and Reporting: Track, analyse, and report on digital marketing performance, using data insights to refine and optimise strategies. Digital Income Generation: Implement opportunities for digital revenue generation, working closely with fundraising and individual giving teams. Compliance and Best Practices: Ensure all digital activities are compliant with data protection and safeguarding regulations, and uphold best practices in digital marketing.
Compliance Responsibilities

All colleagues hold additional responsibilities regarding:

Health & Safety and Environment. Safeguarding Data Protection Equality, Diversity, and Inclusion Quality

You are expected and encouraged to raise and escalate appropriately any potential breaches or areas for improvement regarding the above.



Person Specification

Collaborative approach, supporting both departmental and wider organisational objectives Passionate about TAAS's impact and services, with a commitment to showcasing its mission An understanding of digital marketing channels, including website optimisation, SEO, and social media Strong copywriting and editing skills, with the ability to adapt messaging across platforms and use effective storytelling techniques Analytical skills with expertise in interpreting data Creative and innovative mindset for digital content development Excellent communication and interpersonal skills for conveying ideas and working collaboratively Strong organisational and project management skills, with the ability to prioritise and manage multiple initiatives Ability to work well under pressure and meet deadlines Expertise in online community management and customer engagement High attention to detail and commitment to quality in digital output Motivation and dedication to making a measurable impact through digital channels


The role is subject to a Basic DBS check.

Environment

The Air Ambulance Service (TAAS) is committed to Equality, Diversity, and Human Rights, fostering an inclusive environment and valuing a diverse workforce. Recruitment and development decisions are based solely on qualifications, experience, and competency, free from bias.


We prioritise safeguarding the welfare of children, young people, and vulnerable adults. All colleagues, volunteers, and partners share this responsibility, completing safeguarding training and reporting concerns. Our safer recruitment process ensures we identify and prevent risks to vulnerable individuals.


* Please note that we reserve the right to close this before the stated date, should the hiring manager deem there to be enough suitable applicants.