Job Description

We're looking for a talented, passionate Digital Marketing Executive to join Raith Rovers Football Club in a full-time role.

You'll play a key part in growing our brand visibility, deepening fan engagement, and driving commercial performance across our digital channels.

The ideal candidate is a football fan with strong hands-on digital marketing experience, plus a creative, experimental mindset - someone who's keen to test, learn, and continuously improve.

What the job entails

Plan and deliver digital marketing strategies that grows brand awareness, boosts fan engagement, and drives commercial results across ticketing, retail, hospitality, and other club initiatives Create and publish high-quality engaging content across key channels (social media, club website, email/CRM), maintaining a consistent tone of voice and brand standards. Own day-to-day community management, responding to comments, messages and enquiries across all platforms in a timely, professional and on-brand manner. Coordinate and support a volunteer network (e.g., RaithTV, photographers, matchday contributors, social media support), ensuring clear briefs, smooth collaboration and consistent output quality. Measure and report on performance, tracking key metrics including engagement, reach, website traffic, email performance, ticketing conversions and retail sales, and using insights to optimise future campaigns. Identify content and commercial opportunities by staying current with industry news, social media trends, football culture, and platform updates.

What we're looking for

Bachelor's degree in Marketing, Digital Marketing, Communications or a related discipline (or equivalent practical experience). Experience in a digital marketing role, ideally in sport. Strong understanding of core digital channels, especially social media platforms, and how to tailor content to each. Excellent written and verbal communication skills, with a clear ability to produce engaging, accurate and on-brand copy. Confident using digital tools such as social media management platforms, email marketing software and content management systems (CMS). Strong analytical capability - comfortable interpreting data, identifying trends, and making data-led decisions. A creative, proactive mindset with the ability to generate fresh ideas and deliver campaigns that cut through. Genuine interest in football and supporter culture, with an understanding of fan behaviour and what drives engagement. Organised and reliable: able to juggle multiple priorities, work to deadlines, and thrive in a fast-paced environment.

Role details

Full-time: 40 hours per week Matchday cover required: you'll be expected to work on matchdays and attend home and away fixtures as needed Salary: competitive (dependent on experience)
Job Type: Full-time

Pay: 26,000.00-28,000.00 per year

Work Location: Hybrid remote in Kirkcaldy KY1 1SA