Job Description

About Us

Amro Partners specialise in investing, developing, and managing purpose-built Student Housing and Build-to-Rent apartments sectors in the UK and in Europe. We are committed to achieving net zero carbon with a strong focus on delivering sustainable, green buildings.

As the world of marketing, media, and AI-driven digital strategies evolves rapidly, we are seeking a tech-savvy Digital Marketing Executive who can bring fresh ideas, creative energy, and next-gen digital skills to transform our online presence and drive customer engagement.

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The Role

We're looking for a hands-on, innovative digital marketer who understands how to build and grow a brand in today's fast-changing landscape. From website optimisation and search visibility (including next-gen search platforms like Gemini and AI-driven discovery) to Instagram, TikTok, and influencer marketing, you'll be responsible for developing and executing digital campaigns that engage local and international students across the UK and Europe.

You'll also work closely with our teams in London, Madrid, and other European markets, managing campaigns aimed at both B2C student tenants and B2B co-investors.

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Key Responsibilities

Digital Marketing & Campaign Management

Lead end-to-end digital marketing campaigns across owned, paid, and earned channels. Optimise our B2C student accommodation websites (e.g., Amro Estudiantes and Amro Students) for better visibility, engagement, and conversion. Drive growth through AI-led search optimisation (including Gemini, Google SGE, and emerging platforms). Develop and execute paid social and performance marketing campaigns across Instagram, TikTok, Facebook, and LinkedIn.
Content & Social Media

Create engaging, shareable content tailored to international audiences, including short-form videos, reels, and influencer-led campaigns. Build strong relationships with micro-influencers and student communities, particularly across Europe, China, India, and Latin America. Develop content calendars that resonate with Gen Z and international students.
Analytics & Optimisation

Use data-driven insights to track campaign performance and identify growth opportunities. Monitor student acquisition funnels and optimise conversion rates across websites and digital channels. Keep ahead of emerging tools and trends, especially AI-powered marketing automation.
Collaboration & International Focus

Work closely with the Madrid office and other European teams to deliver consistent, localised campaigns. Understand cultural nuances and preferences across international markets. Support broader marketing initiatives targeting investors and stakeholders where required.
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About You

Must-Haves

2 years of digital marketing experience in a London-based company, ideally in a fast-paced agency or multi-brand environment. Strong background in B2C and B2B2C digital marketing, particularly with international audiences straddling diverse cultures and backgrounds. Hands-on experience with: SEO & AI-driven search optimisation (Gemini, Google SGE, etc.) Instagram, TikTok, and influencer marketing Web & performance analytics tools (e.g., GA4, Search Console, SEMrush, HubSpot, etc.) Content creation (short-form video, reels, and visual-first campaigns) Comfortable managing multiple personas and campaigns across B2C tenants and B2B co-investors. Highly tech-savvy and eager to experiment with the latest marketing trends, especially AI in marketing. Bachelor's degree in a relevant subject from a recognised UK university. London based at the time of application.
Nice-to-Haves

Native or fluent Spanish speaker (preferred but not essential). Experience in student accommodation, property, or lifestyle sectors. Knowledge of Chinese, Indian, or Latin American student markets.
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Why Join Us

Be at the forefront of AI-driven digital marketing in the property sector. Work on campaigns that reach international audiences and shape the student experience across Europe. Collaborate with cross-border teams and travel to our Madrid office and other European locations. Join a fast-paced, innovative environment where your ideas and creativity will have a real impact. International exposure with EU travel opportunities. Opportunity to shape our entire digital marketing and media ecosystem. Company pension. Private medical insurance.
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Timeline

Application Deadline: 15th November 2025

Start Date: Immediate / No later than one month from offer acceptance

Job Types: Full-time, Permanent

Pay: 35,000.00-38,000.00 per year

Benefits:

Private medical insurance Work from home
Application question(s):

Are you located in Greater London?
Education:

Bachelor's (required)
Experience:

similar: 2 years (required)
Work Location: In person

Application deadline: 15/11/2025