Job Description

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Executive to join our marketing team. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. This role offers an exciting opportunity to utilise your expertise in management, SEO, and project management within a fast-paced environment. The ideal applicant will possess strong communication skills, organisational abilities, and a passion for innovative marketing solutions.

Duties

Develop and execute comprehensive digital marketing campaigns across various channels including social media, email marketing, Google Ads, and content marketing. Manage and optimise website content using WordPress, ensuring SEO best practices are applied to improve search engine rankings. Analyse campaign performance using Google Analytics and other analysis tools to measure effectiveness and identify areas for optimisation. Create compelling copy for digital platforms, including social media posts, blogs, newsletters, and advertisements. Oversee social media management by scheduling posts, engaging with followers, and monitoring online reputation. Coordinate with cross-functional teams to ensure consistent brand messaging across all digital channels. Conduct market research to identify trends and opportunities within B2B and B2B marketing sectors. Manage project timelines effectively using project management tools to ensure timely delivery of campaigns. Utilise Adobe Photoshop for creating visual content that aligns with branding guidelines. Monitor and optimise paid advertising campaigns on Google Ads to maximise ROI. Prepare reports on campaign performance using Microsoft Excel and PowerPoint for presentation to stakeholders.

Skills

Proven experience in digital marketing management with a strong understanding of SEO, Google Ads, Google Analytics, and email marketing platforms. Proficiency in WordPress, Adobe Photoshop, Microsoft Office Suite (Word, Excel, PowerPoint), and organisational tools. Excellent communication skills in English with the ability to craft engaging copy tailored to target audiences. Strong analysis skills with the ability to interpret data insights for strategic decision-making. Demonstrated leadership qualities with experience in managing projects and guiding team members. Effective time management and organisational skills to handle multiple campaigns simultaneously within deadlines. Knowledge of B2B marketing strategies and social media management best practices. IT literacy with familiarity in project management software and content management systems. This role is ideal for a proactive individual eager to contribute innovative ideas within a collaborative environment while advancing their career in digital marketing.
Job Types: Full-time, Part-time, Temporary, Temp to perm
Contract length: 12 months

Pay: 12.60-15.00 per hour

Expected hours: 20 - 30 per week

Work Location: In person