Job Description

Digital Marketing Executive

JOB SPECIFICATION

Reports to:

Head of Operations

Contract:

Permanent

Hours:

Monday to Friday, 08:30 to 17:30

Based:

Paisley (Hybrid working available).

ABOUT CATAPULT

We are a fast-growing, creative marketing agency specialising in Web Design, SEO, and PPC. From our Paisley office, we partner with ambitious SMEs and mid-market businesses to drive growth through high-performing websites and results driven digital marketing campaigns.

We are expanding quickly and have ambitious growth plans for the coming years. We embrace new ideas, value collaboration, and encourage every team member to play an active role in how we continue to innovate, thrive, and grow.

As part of our growth journey, we reward commitment and results by offering clear progression opportunities and the chance to play a key role in shaping our future.

ABOUT THE ROLE

We are looking for a smart, ambitious Digital Marketing Executive to plan, create and deliver engaging digital campaigns across social media and email marketing. This role sits at the heart of our marketing activity, supporting brand awareness, lead generation, and client engagement through well-executed, measurable campaigns.

You'll be hands on with content creation, scheduling, email campaigns, and performance reporting, working closely with the wider team to deliver real ROI.

OUR CORE VALUES

We act with honesty and integrity,

doing the right thing, always.

We treat everyone with respect,

valuing diversity and different perspectives.

We deliver quality in all we do,

striving for excellence, big or small.

We achieve success with our clients,

collaborating openly and supporting one another.

We take responsibility,

owning our actions and following through.

WHO YOU ARE

Your performance will be driven by a mindset built on:

Caring deeply about the customer experience,

and how we exceed expectations.

The courage to challenge and influence positively,

always doing the right thing for the client and the business.

Leading conversations

and inspiring confidence in our services.

Building collaborative and productive relationships

internally and externally.

Making confident, evidence-based decisions,

using performance data and audience insight to continually optimise campaigns.

Striving for excellence at every stage of campaign delivery,

from planning and content creation through to execution and reporting.

Listening, understanding, and translating client needs

into effective, measurable digital marketing solutions across social, email, and other channels.

KEY RESPONSIBILITIES

As Digital Marketing Executive, you will be accountable for planning, creating and delivering engaging digital campaigns across social media and email marketing.

Your key responsibilities will include:

Social Media Marketing

Plan, create, and schedule content across platforms (LinkedIn, Facebook, Instagram, etc.) Write engaging, on-brand captions aligned to campaign goals Manage content calendars for multiple brands or clients Monitor comments, messages, and basic community engagement Track performance and provide insights on what's working (and what's not)

Email Marketing

Build and send email campaigns (newsletters, promos, automated flows) Write compelling subject lines and email copy Manage email lists, segmentation, and basic CRM hygiene Support campaign planning for lead nurturing and client communications Monitor open rates, CTRs, and conversions, optimising accordingly.

Video Content & Social Trends

Confidently capture, edit, and publish short-form video content using a smartphone for use across social platforms (e.g. Reels, Stories, Shorts, TikTok, LinkedIn video) Stay up to date with emerging social media trends, platform updates, and content formats, with the agility to quickly and appropriately apply relevant trends to client and brand content Proactively identify opportunities for timely, reactive content that aligns with brand tone, campaign goals, and audience behaviour Work closely with the wider team to ensure video content is optimised for each platform's best practices.

Campaign & Content Support

Support integrated campaigns across social, email, and web Work with designers to brief visuals and assets Repurpose content across platforms and formats Ensure brand tone and messaging consistency.

Reporting & Optimisation

Produce simple, clear performance reports Use insights to improve future campaigns Support A/B testing for email and content formats.

KEY REQUIREMENTS

Experience

: Minimum 1-2 years in digital marketing with a proven track record in social media and e-mail marketing. Strong copywriting skills with experience crafting content for diverse audiences.

B2B Marketing

: Background in B2B marketing is highly desirable.

Conversion Optimisation

: Skilled in conversion rate optimisation and performance funnels.

Design Software

: Competency in design tools (e.g., Adobe Creative Suite, Canva) is an advantage.

Organisational Skills

: Ability to manage multiple projects and meet deadlines under pressure.

Communication

: Excellent written and verbal skills with a team-oriented mindset.

Driving Licence:

Ability to travel to client sites is essential.
At Catapult, we value diversity and the varied experiences, expertise, and perspectives that our people bring. We are committed to fostering an inclusive culture where everyone can thrive and fulfil their potential.

As a fair and ethical employer, in accordance with the 2010 Equality Act, Catapult is committed to equal opportunities for all, regardless of background, identity, or circumstance.

Job Types: Full-time, Permanent

Pay: 26,000.00-29,000.00 per year

Benefits:

Additional leave Cycle to work scheme Employee discount Enhanced maternity leave Enhanced paternity leave Health & wellbeing programme On-site parking Paid volunteer time Profit sharing Referral programme Sick pay Work from home
Ability to commute/relocate:

Paisley PA1 1JS: reliably commute or plan to relocate before starting work (preferred)
Experience:

Design Software: 1 year (required) Digital marketing: 1 year (required)
Licence/Certification:

Driving Licence (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Paisley PA1 1JS