Job Description

Digital Marketing Executive - Partnerships & Acquisitions
Reference number: JR251987
Location: Hybrid working - home and our office at Universal Square, Manchester
Working pattern: Full Time, 37.5 hours per week
Contract Type: Fixed Term Contract, ending February 2027
Number of roles: 1
Grade: K4
Salary: 30,000 - 34,000 per annum
We are looking for a Digital Marketing Executive to join our team.
Role summary
The Partnerships Marketing Executive is a pivotal role, driving all marketing activities across Kaplan partnership brands. By managing organic social media, content, email marketing, marketing operations, and events/webinars, this role directly contributes to building brand awareness, increasing traffic, and boosting sales, free trials, and retention. This individual will collaborate closely with Product Marketing and the wider marketing team to ensure the success and growth of Kaplan partnerships.
This is an excellent opportunity for someone who may be currently working as Digital Marketing Executive who is looking to expand their skills and build their career with an industry leader.
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What you'll bring to the role
As a great team player and hands on digital marketeer, you'll be able to use your experience to help create content and activity that supports a wider growth strategy for Kaplan partnership brands. You're effective at working on multiple projects and to deadlines, and are able to react quickly to respond to topical news and requests, taking advantage of such opportunities to broaden brand reputation and reach.
Background in a content, social or email marketing
Experience in creating effective on-brand content and messaging
Highly organised, with exceptional attention to detail
Ability to work to deadlines and manage multiple campaigns
Excellent written and verbal communication skills
At least 2+ years marketing experience in a similar role
Previous experience using email marketing tools, Facebook Ads, Google Analytics and Wordpress desirable
Results and measurement focused
Hands on approach and self-motivated
Positive can do attitude
What we do
Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.
We are part of the Kaplan group, one of the world's largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.
What we believe in
Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.
Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.
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Our Values
We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer
As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Friday 16th January 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Application Support
If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team .
Disability Confident Scheme
As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages. Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.
Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.

Skills Required