Job Description

Overview

We are seeking a dynamic and results-driven Digital Marketing Executive to join our innovative marketing team. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, generate leads, and drive engagement across various online platforms. This role offers an exciting opportunity to utilise your expertise in management, SEO, content creation, and analytics within a collaborative environment committed to excellence.

Responsibilities

Develop and implement effective digital marketing campaigns across multiple channels including social media, email, and search engines. Manage and optimise website content using WordPress to improve user experience and search engine rankings. Conduct SEO audits and apply best practices to enhance organic traffic growth. Manage paid advertising campaigns via Google Ads, analysing performance metrics to maximise ROI. Create compelling copy for digital content, including blogs, social media posts, email newsletters, and landing pages. Oversee social media management strategies to increase followers and engagement levels. Analyse campaign performance using Google Analytics and other tools; prepare detailed reports for stakeholders. Coordinate with cross-functional teams on project management tasks to ensure timely delivery of marketing initiatives. Utilise Adobe Photoshop for basic graphic design tasks to support content creation efforts. Lead B2B marketing activities by developing targeted strategies for corporate clients. Organise webinars, virtual events, or campaigns that align with organisational objectives. Monitor industry trends and competitor activities to identify new opportunities for growth.

Skills

Strong management and organisational skills with the ability to handle multiple projects simultaneously. Proficiency in SEO techniques and tools such as Google Analytics and Google Ads. Excellent project management capabilities with a focus on time management and prioritisation. Advanced knowledge of Adobe Photoshop, Microsoft Office Suite (Word, PowerPoint, Excel), and WordPress platform. Effective copywriting skills with the ability to craft engaging content tailored for B2B audiences. Experience in social media management across platforms like LinkedIn, Twitter, Facebook, and Instagram. Analytical mindset with robust analysis skills to interpret data insights into actionable strategies. Strong communication skills in English with the ability to articulate ideas clearly and persuasively. Familiarity with email marketing tools and techniques for nurturing leads through targeted campaigns. Leadership qualities with the ability to collaborate within a team environment while managing external agencies or partners effectively. This role is ideal for a proactive individual eager to contribute innovative ideas within a fast-paced marketing environment while further developing their professional expertise in digital marketing strategies across diverse channels.
Job Type: Full-time

Pay: 15,000.00-20,000.00 per month