Job Description

Job Overview

We are seeking a highly motivated and detail-oriented Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. This role offers an excellent opportunity to utilise a broad range of skills in management, SEO, content creation, and analytics within a fast-paced environment. The successful applicant will possess strong organisational and communication skills, with a passion for innovative marketing solutions.

Duties

Develop and execute comprehensive digital marketing campaigns across various platforms including social media, email, and search engines. Manage website content, ensuring optimisation for SEO and user experience. Conduct keyword research and optimise content for SEO using tools such as Google Analytics and Google Ads. Monitor and report on campaign performance through detailed analysis, providing actionable insights to improve future initiatives. Coordinate with the sales team to align marketing strategies with B2B marketing objectives. Manage paid advertising campaigns on Google Ads and other relevant platforms to maximise reach and ROI. Create compelling copy for various marketing channels including blogs, newsletters, and advertisements. Utilise Adobe Photoshop for basic graphic design tasks to support digital content needs. Organise email marketing campaigns using specialised tools to nurture leads and maintain customer relationships. Lead project management efforts for multiple campaigns, ensuring timely delivery within budget constraints. Analyse market trends and competitor activities to identify new opportunities for growth.

Requirements

Proven experience in digital marketing management with a strong understanding of SEO, Google Analytics, Google Ads, and social media management. Proficiency in WordPress, Adobe Photoshop, Microsoft Office (Word, PowerPoint, Excel), and IT tools relevant to digital marketing activities. Excellent organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines through effective time management. Strong communication skills in English, both written and verbal, with the ability to craft engaging copy tailored to target audiences. Demonstrated leadership qualities with experience in project management and team collaboration. Analytical mindset with the ability to interpret data insights for strategic decision-making. Knowledge of B2B marketing strategies is highly desirable. A recognised qualification or equivalent experience in Marketing or related fields is preferred but not essential. This role offers an exciting chance to grow within a vibrant organisation committed to innovative marketing practices while honing your skills across diverse digital channels.
Job Types: Full-time, Part-time

Pay: 24,500.00-30,000.00 per year

Benefits:

Flexitime Work from home
Work Location: In person