Job Description

Digital Marketing Executive

- Japanese Head Spa Co

Hours - Monday - Friday 9am - 5pm

30 Minute Break

Office - in person only,

NO HYBRID

available

Location - Tunbridge Wells - High Brooms

Salary - 30,000 start rising to 35,000 after probation based on performance

We are unable to sponsor or transfer employment visas for this role at this moment in time

Before applying for this role please visit our website www.japaneseheadspaco.com

About Japanese Head Spa Co.

Japanese Head Spa Co. is a leading global provider of Japanese head spa training, products, and equipment. We support salons, practitioners, and wellness businesses in delivering authentic Japanese head spa experiences worldwide.

We currently service clients across the USA, Canada, the UK, and Europe, with expansion underway into Australia and the UAE. Our business is built on premium service, long-term client relationships, and the principles of the art of Japanese head spa traditions and techniques through innovation of equipment, tools, products and first class branded accredited training.

Position Summary and Role Overview:

We are seeking an experienced and commercially minded

Digital Marketing Executive

to lead and execute our digital marketing strategy across global markets. This is a hands-on experienced role, ideal for someone who can both plan and deliver high-quality digital campaigns while driving measurable growth in brand awareness, leads, and sales.

You will take ownership of digital performance across web, social, email, and paid channels, ensuring consistent branding and strong ROI while supporting product launches, training programmes, and international expansion.

Key Responsibilities

Digital Strategy & Campaign Management

Develop and execute the digital marketing strategy across global markets, aligned with business and sales objectives ensuring all delegated work is completed accoprding to campaign guidelines and in a timely manner, developing and refining the brand positioning, voice, and visual identity Plan and manage integrated campaigns across social media, email marketing, website content, and paid advertising, execute with junior staff members ensuring quality assurance is taking place regulary Create and manage content calendars to support product launches, training programmes, and hero offerings, planning campaigns throughout the year accourding to country guidelines for our international companies Ensure brand consistency across all digital touchpoints, reflecting Japanese-inspired aesthetics and premium positioning across all company websites
Content & Social Media

Oversee and create high-quality written, visual, and video content across platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and others Lead the go-to-market strategy for the grand opening, including pre-launch awareness, teaser campaigns, opening events, and local PR outreach. Work cross-functionally with spa operations, customer service, and product teams to ensure a seamless customer journey. Coordinate the creation of launch assets: signage, packaging, menus, digital creatives, etc. Monitor performance, trends, and competitor activity to continuously optimise content and engagement Guide junior team members and external creatives where applicable
Website & Conversion Optimisation

Manage and optimise website content to improve user experience, SEO performance, and conversion rates Work with CMS platforms (e.g. WordPress/Shopify) to support campaign landing pages and updates Analyse customer journeys and implement improvements to increase enquiries and sales Collaborate with global web and development teams to implement updates, troubleshoot issues, and enhance user experience Ensure all international digital platforms (Google Business, Yelp, Tripadvisor, etc.) are accurate and aligned with brand standards Assist with SEO improvements, performance tracking, and Google Analytics
Email Marketing & CRM

Plan and deliver targeted email campaigns, newsletters, and automated journeys Segment audiences across international markets to ensure relevant and compliant communication Use CRM data to support lead nurturing, retention, and lifetime value growth
Analytics, Performance and Reporting

Track, analyse, and report on digital performance using analytics tools Monitor KPIs including traffic, engagement, conversion rates, and ROI Provide insights and recommendations to senior leadership to inform decision-making Reporting for all countries websites seperatly in a weekly Managing Director meeting and monthly stake holder meeting via powerpoint presentations Regular competitor analysis with recomendations included in weekly reports End of week report to Managing Directors via a Jot Form
Events & Client Engagement

Help organize and promote exhibitions, events, product launches, pop-up experiences, and wellness activities for all countries, attending events and exhibitions that may require you to travel abroad from time to time. This may also fall over weekends. Assist with RSVP management, Brand ambassadors/ influencers, giveaways, and post-event follow-up communications

Required Experience & Skills

Essential:

Proven experience in a digital marketing role for at least 3 years, ideally within beauty, wellness, hospitality, or training sectors Strong understanding of digital channels including social media, email marketing, campaign planning, SEO, and paid advertising, Meta/IG, Google Ads Experience managing websites and CMS platforms (WordPress and Elementor/Shopify experience preferred) Data-driven mindset with the ability to analyse performance and optimise campaigns Excellent written communication and storytelling skills alongside a good understanding of where and when to implement AI technology Experience marketing to international or multi-market audiences Familiarity with CRM platforms and marketing automation, ideally Monday.com Photography, videography, or graphic design skills Strategic thinker with strong attention to detail Creative, proactive, and commercially focused Confident working at a fast paced scaling business Passionate about digital trends, branding, and customer experience Monitor and analyze marketing KPIs to improve campaign performance. Self-starter with project management skills and a roll-up-your-sleeves attitude.
Job Type: Full-time

Pay: 30,000.00-35,000.00 per year

Benefits:

Employee discount Free parking
Application question(s):

Expected Start Date (if successful)?
Experience:

Digital marketing: 3 years (required)
Location:

Royal Tunbridge Wells TN2 (preferred)
Work Location: In person