Job Description

Overview

We are seeking a dynamic and results-driven Digital Marketing Executive to join our innovative marketing team. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. This role offers an exciting opportunity to utilise a diverse skill set across various digital channels, working in a fast-paced environment that values creativity, organisation, and strategic thinking. The ideal applicant will possess strong management, analytical, and communication skills, with a passion for staying ahead of digital trends.

Responsibilities

Develop, implement, and optimise digital marketing campaigns across platforms including social media, email marketing, Google Ads, and SEO. Manage content creation and copywriting for websites, blogs, social media posts, and email newsletters. Oversee website management using WordPress and ensure content is current, engaging, and optimised for search engines. Analyse campaign performance using Google Analytics and other tools to measure effectiveness and inform future strategies. Coordinate with cross-functional teams on project management tasks to ensure timely delivery of marketing initiatives. Conduct market research to identify trends and opportunities within B2B and B2B marketing sectors. Manage social media accounts to increase followers, engagement, and brand awareness through strategic content scheduling and community management. Utilise Adobe Photoshop for basic graphic design tasks to support campaign visuals. Organise email marketing campaigns using various platforms to nurture leads and maintain client relationships. Lead efforts in SEO optimisation to improve organic search rankings and website traffic. Monitor industry developments to keep the organisation at the forefront of digital marketing practices.

Skills

Proven experience in management, project management, and leadership within a digital marketing context. Strong knowledge of SEO best practices, Google Ads, Google Analytics, and social media management tools. Proficiency in Adobe Photoshop, Microsoft Office Suite (WordPress, Excel, PowerPoint), and IT systems relevant to digital marketing activities. Excellent analysis skills with the ability to interpret data insights effectively. Exceptional copywriting skills tailored for diverse audiences across multiple channels. Effective communication skills in English with the ability to articulate ideas clearly both verbally and in writing. Organisational skills with excellent time management capabilities to handle multiple projects simultaneously. Experience in B2B marketing strategies with a focus on lead generation and client engagement. This role provides an excellent platform for a motivated individual eager to advance their career within digital marketing while contributing significantly to organisational growth through innovative campaigns and strategic planning.
Job Types: Full-time, Permanent

Pay: Up to 28,000.00 per year

Benefits:

Employee discount On-site parking
Work Location: In person