Job Description

Company Description
Would you like to start an exciting career in Media and Advertising with the UKs Largest Publisher, Reach Plc are looking for a Digital Marketing Executive to join the Advertising Operations Team, Please note this is an entry level position Hybrid role based in either Liverpool The role will involve fulfilment of social media digital marketing campaigns across Meta, LinkedIn, TikTok and other platforms Using accuracy, creativity and technical digital expertise to produce best outcome for internal and external customers Knowledge sharing with wider business in post-sales consultations about campaign performance. Customer consultation calls discussing campaign objectives, set up and advice Reach Plc is the UK\xe2\x80\x99s largest commercial news publisher, home to the UK and Ireland\xe2\x80\x99s most iconic digital platforms, magazines and newspapers The Mirror, Daily Express and OK! Liverpool Echo, MyLondon, Birmingham Live and the Manchester Evening News. 48 million people in the UK & Ireland choose us for news, entertainment and sport, every month.

• Using campaign details from Salesforce allocated to individual workflow to produce social media marketing campaigns reflecting details from campaign booking and objectives
• To process production of social media advertising creatives and campaigns
• To monitor their own workflow, and ensure bookings are processed ahead of deadlines and within agreed SLAs
• Undertake consultation calls with customers to identify advertising requirements and set up campaigns accordingly
• Communicate technical requirements of campaign set up to internal and external customer (e.g pixel and tracking code deployment)
• To generate reports for internal and external customers on campaign performance
• Assist sales teams with pre-sale positioning of products, and with performance estimation tools
• Utilising creativity, technical expertise and innovation to maximise campaign performance
• Ongoing optimisation and amendment of existing campaigns and digital products
• Explain and interpret post campaign performance to internal teams in both written and verbal reports
• Apply creative skills and techniques to the production of social media adverts that are relevant to the product package sold (e.g. Meta, LinkedIn, TikTok)

Qualifications

• This role requires someone who is creative, accurate and innovative, with excellent written and verbal communication skills
• Ability to keep attention to detail whilst working under pressure of tight deadlines
• Ability to learn and implement new technical skills
• Analytical ability to understand and interpret data from campaigns, and to make adjustments to future campaigns to improve performance based on data analysis
• Good communication and organisational skills
• Confident in working autonomously from home
• Experience & knowledge of using social media (essential)
• Experience working within an advertising department (desirable)
• Understanding of digital advertising specifications and how online targeting technology works (desirable)
• Confident with talking directly to external agencies and customers
• Understanding of digital workflows and fulfilment processes (desirable)

Additional Information
What can we offer you? \xc2\xa324,000 per annum, \xc2\xa31,800 annual bonus paid monthly linked to sales targets.

• Help saving for your retirement - join our pension scheme and we\xe2\x80\x99ll match contributions up to 6%
• 25 days\xe2\x80\x99 holiday per year when you join. After three, five and ten years\xe2\x80\x99 service with Reach, you\xe2\x80\x99ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional day\xe2\x80\x99s leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and you\xe2\x80\x99ll be eligible after just six months\xe2\x80\x99 employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UK\xe2\x80\x99s top 50 Inclusive Employers everyone\xe2\x80\x99s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities - you\xe2\x80\x99ll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.