Job Description

Key Responsibilities:

Content Development & AI-Enhanced Creation:

Produce compelling content in diverse formats--blogs, whitepapers, case studies, videos, and social media, to engage and convert target audiences. Whilst making use of the latest AI technology.

Brand & Positioning:

Support brand consistency to ensure consistent tone, style, and messaging across all digital platforms.

Demand Gen & Campaigns

: Support with the end-to-end planning, creation and delivery of integrated, multi-channel marketing campaigns to drive engagement and capture leads with alignment with sales pipeline goals.

Thought Leadership Development:

Create and amplify high-value content--whitepapers, blogs, case studies, and speaking opportunities--to strengthen brand authority and engage target audiences.

Product & Sales Enablement:

Assist in creating sales enablement content for our product portfolio. Deliver impactful sales tools, presentations, and collateral that accelerate lead conversion and support pipeline growth.

Cross-Functional Collaboration:

Collaborate closely with sales, product, customer success, and external partners to ensure seamless execution and unified messaging.

Performance Analytics:

Monitor campaign effectiveness through data-driven insights, providing actionable recommendations via dashboards and regular reporting.

Content development on PandaDoc

: Own the content management on PandaDoc, VCG's sales quoting platform. Stay up to date with digital trends and share suggestions to enhance VCG's online presence.

Qualifications and Skills:

Bachelor's degree in marketing. 2+ years of marketing experience. Experience in HubSpot is desirable Copywriting and content skills with a focus on clarity, persuasion, and tone of voice. Strong attention to detail with good copywriting and visual design skills. Strong communication skills, both written and verbal. Collaborative mindset and ability to work well both within a team and independently.

Benefits:

35 Days holiday plus your birthday off Bupa CashPlan Flexible working Various salary sacrifice schemes including; Car, Gym, Home & Tech and Bike to Work Employee Assistance Program 2 Volunteer Days Social Calendar * Personal Development