Job Description

Job title: Digital Marketing Executive (Outdoor Leisure)

Location:

Warners Group Publications, Bourne, Lincolnshire (Hybrid working available)

Salary:

Competitive, with benefits including pension, life assurance, training, and development opportunities

About us

Warners Group Publications plc is a long-standing family-run business with a mission to inform, entertain and inspire our communities by providing trusted quality products and content. We are passionate about outdoor leisure, helping our audiences get the most from their adventures through events, content, and products.

The role

We're looking for a motivated

Digital Marketing Executive

with a strong analytical mindset to help grow our digital presence across our outdoor leisure portfolio. This is a hands-on role where you will run campaigns, analyse performance, and bring new ideas to the table. You'll work closely with the marketing, content, and commercial teams to drive traffic, engagement, and conversions through a data-led approach.

This role is perfect for someone with a strong work ethic, enthusiasm, and a willingness to learn. If you are developing your experience in digital marketing, we will support your growth while giving you real responsibility and ownership.

Key responsibilities

Use analytics and data insight to drive decisions, improve performance, and report on key metrics

Lead the digital strategy to drive traffic, improve UX, and increase online revenue

Conduct SEO audits, keyword research, and on-page optimisation to increase visibility and traffic

Plan, execute, and optimise ad campaigns across Google, Meta, and other platforms to improve ROAS

Collaborate with internal teams to deliver campaigns that support business goals

Identify and drive new revenue opportunities through digital channels

Ensure brand consistency and alignment across all digital activities

Keep up to date with industry trends, algorithm changes, and best practices to ensure our digital marketing remains cutting-edge and effective

What we're looking for

Positive, proactive, and eager to learn, with a willingness to take ownership of campaigns

Previous experience in improving website traffic and/or conversion rate

Strong communication skills with the ability to turn insights into clear recommendations

Experience with SEO (technical or on-page) and digital advertising (Google Ads, Meta Ads)

Analytical and data-driven, able to interpret analytics to inform strategy

Enthusiasm for learning, trying new approaches, and contributing ideas

A willingness to continuously learn and stay up to date with the fast-changing digital marketing landscape

Why join us?

Work on meaningful projects with real impact on growth and revenue

Real opportunities for career development in a fast-paced digital environment

Be part of a collaborative, creative, and supportive team

Competitive salary, pension, life assurance, and ongoing training

If you're ready to take the next step in your digital marketing career and help shape the future of our outdoor leisure platforms, we'd love to hear from you. Please apply online by visiting warners.gr/recruit or send in your CV with a cover letter and salary expectations to:

Sharna Tomlinson, HR Manager, Warners Group Publications plc, West Street, Bourne, Lincs, PE10 9PH.

Closing date for applications is 16th January 2026.

Warners Group Publications plc is an equal opportunities employer. If you would like to find out more about our organisation, please visit our website www.warnersgroup.co.uk

If you submit an application to Warners Group Publications plc, your application and personal details will be processed in accordance with our Job Applicant Data Privacy Notice available here warners.gr/job-privacy

Job Types: Full-time, Permanent

Benefits:

Bereavement leave Casual dress Company events Company pension Cycle to work scheme Free parking Health & wellbeing programme Life insurance On-site parking Private medical insurance Sick pay Work from home
Experience:

Digital marketing: 1 year (required) Marketing: 1 year (required)
Work authorisation:

United Kingdom (required)
Location:

Bourne PE10 9PH (required)
Work Location: In person

Application deadline: 16/01/2026