Job Description

JOB DESCRIPTION

JOB TITLE: Digital Marketing Executive
DEPARTMENT: Digital
REPORTS TO: Head of Digital
LOCATION: Molineux
HOURS: 37.5 (including regular Match Day responsibilities)
DATE: December 2023

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts one of the richest histories in the beautiful game. Formed in 1877, Wolves was a founder member of the Football League, and was one of the country\xe2\x80\x99s most successful sides in the fifties and sixties. During a two decade spell the Black Country\xe2\x80\x99s most decorated side won three First Division titles and one of its four FA Cups. Fast forward 70 years and Wolves are back among football\xe2\x80\x99s European elite, but this time we will
compete as a sports and entertainment business across multiple brand verticals. As a challenger
club, Wolves dare to be different, which is why creating world class propositions in esports, fashion
and music are all part of our ambitious plans.

At Wolves, we don\xe2\x80\x99t simply look to the future, we seize it.

We take seriously our commitment to the safeguarding of children and adults at risk and to ensuring that Wolves is free from discrimination and harassment. _____________________________________________________________ Job purpose Working as part of the wider marketing team and reporting directly to the Head of Digital, the Digital
Marketing Executive will ensure all Wolves digital platforms and marketing is accurate, timely and
optimised, helping the club to grow, engage and monetise its digital audience. Working closely with
our CRM and Data Executive to deliver digital marketing campaigns, supporting departments across
the club. _____________________________________________________________ Key responsibilities

• Ensure the club\xe2\x80\x99s key digital platforms contain up-to-date, accurate information, using existing

content management systems (CMS) for creation, editing, publishing and scheduling of key club
marketing and operational information.

• Regularly review analytics and user behaviour to optimise user journeys, discover opportunities

for growth and flag bugs with third-party development agencies.

• Attend weekly and bi-weekly project management meetings with third party agencies to ensure

projects are on track and club commitments are delivered as and when required. V5 December 2023

• Plan, publish, report and optimise paid social advertising globally based on targets for audience,

database and commercial growth set by the Head of Digital.

• Work alongside our English and foreign language content and sponsorships teams to plan,

execute and report on ad hoc digital marketing campaigns for the club and its partners.

• Management of Wolves Digital Advertising inventory to ensure commercial commitments are

met whilst maintaining scope for additional external advertisements to be sold.

• Daily monitoring of Wolves digital platforms to ensure constant uptime across all platforms. This

includes live video and audio feeds on matchdays.

• Out of hours monitoring of live video and audio streams to ensure full uptime and offer support

in the event of any issues. These will be shared on a rota basis with other members of the team,
time in lieu offered for hours worked.

• Collaborate closely with several departments in the wider business including marketing,

communications, commercial, partnerships, football development and the Wolves Foundation.

• Work alongside the Head of Digital to develop new digital concepts to help the club grow,

engage and monetise its audience across digital platforms.

• Provide support to the CRM and Data Executive including with the creation and distribution of

regular weekly email marketing communications to the Wolves Database. General responsibilities

• Compliance with Club policies

• Compliance with the Club\xe2\x80\x99s health and safety procedures

• Compliance with the Club\xe2\x80\x99s safeguarding policies

• To promote the Club\xe2\x80\x99s values

• To work consistently to embed equality & diversity into the Club

• To undertake such other duties as may be reasonably expected

• To maintain professional conduct at all times

Safeguarding

• This role may involve working with children and/or vulnerable adults in a Regulated Activity (or

in close proximity to children and/or vulnerable adults). This means that the post-holder is
required to apply all relevant policies and uphold the Club\xe2\x80\x99s commitment to safeguarding
vulnerable people. _____________________________________________________________ Key relationships

• Head of Digital \xe2\x80\x93 Line Manager.

V5 December 2023

• CRM and Data Executive \xe2\x80\x93 working closely to provide support as and when required.

• Senior Marketing Manager \xe2\x80\x93 liaise to deliver the digital aspects of the club\xe2\x80\x99s ad hoc marketing

campaigns.

• Media/Content team \xe2\x80\x93 to ensure Wolves digital platforms and marketing increase the audience

and engagement of the club\xe2\x80\x99s written, video and audio content.

• Commercial, partnerships, football development and Wolves Foundation \xe2\x80\x93 assisting in delivering

digital marketing campaigns on behalf of various departments within the Club. _____________________________________________________________ Scope of job

• Providing support in the management of 10+ club-owned digital platforms including

wolves.co.uk and the WolvesApp, with millions of visits per season.

• Monitoring, reporting and analysing club\xe2\x80\x99s digital subscription packages, whilst delivering digital

marketing campaigns designed to increase subscribers and reduce churn.

• Monitoring of live streams including first team commentary, u21s live video, Wolves Women

commentary. Often out of hours with time in lieu offered. Shared on a scheduled rota basis.

• Oversee a five-figure spend across 5+ social advertising campaigns in a variety of languages and

regions.

• Providing support to CRM and Data Exec in delivering daily email newsletters sent to our

database of 1m+ supporters around the world. V5 December 2023



Person Specification

Job Title: Digital Marketing Executive

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,
method or procedure, legal or regulatory frameworks etc Essential

• Knowledge of and experience in using content management systems (CMS) to maintain and update a

website or app.

• Understanding of social media advertising guidelines and best practices to ensure lowest cost per result.

• Best practice in email marketing including image to text ratio, image size, subject lines, sending time,

audience segmentation to optimise for highest possible open and click through rates.

• A strong understanding of GDPR and best practices with regards to data management.

• An understanding of football fans, what makes them tick.

Desirable

• Knowledge of Wolves, the club, it\xe2\x80\x99s history/traditions and supporters.

• Experience of Agile methodology and project management for greater insight into developer workflows.

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
etc Essential

• Basic understanding of HTML and CSS for simple edits to email and on-page code.

• Basic image and video editing.

• Strong written English and creative writing for marketing campaigns.

Desirable

• Advanced HTML and CSS.

• Adobe Creative Suite including photoshop, premier, Dreamweaver and XD.

• Understanding of web infrastructure including hosting, domain set-up etc.

• Mandarin language skills for communication with development teams in China.

General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working
etc Essential

• Understanding of how to work safely with children and/or vulnerable adults and uphold generally

accepted practice when working with those participants.

• Promote, adhere to and implement the Club\xe2\x80\x99s Equality Policy and to work consistently to embed

equality and diversity within Club.


V5 December 2023

• Strong communication skills \xe2\x80\x93 the role will involve working with various departments across the

Club.

• Workflow management \xe2\x80\x93 during the season this role will be involved in several projects

simultaneously, management and prioritisation of tasks.

• Able to set realistic expectations, providing clarity on feature delivery dates to colleagues. Ability to

negotiate internally to set realistic feature delivery dates based on agency workloads and
development backlogs.

• Attention to detail is crucial in this role.
  

Desirable

• Project management skills \xe2\x80\x93 the ability to work with third party agencies and ensure projects (often

several simultaneously) are kept on track and delivered on time.

• Creative \xe2\x80\x93 a key aspect of digital is finding creative solutions to real world business problems. A

creative mindset is desirable to help develop new digital solutions to existing problems. Experience: proven record of experience in a particular field, profession or specialism

Essential

• Minimum of one year working with web content management systems (CMS).
  

• Previous experience of managing social advertising campaigns through Facebook, Instagram and

Twitter, Youtube, TikTok etc.

• Basic online customer service experience.
  

• Experience of using an email marketing platform / ESP.

Desirable

• Previous experience of delivering a digital platform or project from ideation to launch.
  

• Full paid social media campaign delivery including budget control.
  

• Working with external agencies to deliver projects on time and to budget.
  

• Managing and maintaining data records to current GDPR standards

Qualifications: the level of educational, professional and/or occupational training required

Essential

• 12 months work experience in a digital/marketing function.
  

Desirable

• Post 16 or higher education qualification in marketing or digital.
  

V5 December 2023