Job Description

Role:

Digital Marketing Lead

Reports to:

Head of Marketing

Direct Reports:

3x





We're looking for a thoughtful, collaborative Digital Marketing Lead to help shape our digital strategy and guide a small, capable team across CRM, SEO, and content. This role sits at the heart of our marketing function, working closely with the Head of Marketing and Ecommerce & Merchandising Manager to deliver meaningful impact.





If you're currently working as a Digital Marketing Executive or Specialist and are ready to step into a leadership role, this could be the ideal next move. We're looking for someone who's as passionate about people and purpose as they are about performance.





If you are excited about the role but feel you may not meet every requirement, we still encourage you to apply. We value potential, mindset, and a willingness to learn just as much as prior experience.

What You'll Be Doing

Lead with Purpose

Develop and deliver a digital marketing strategy that balances commercial performance with customer value. Translate goals into clear priorities across paid, organic and owned channels. Foster strong cross-team collaboration, particularly with our brand and content teams.

Support and Grow Your Team

Provide inclusive, empowering line management to three direct report; a Digital Marketing Executive (CRM & email), an SEO & Content Specialist, and a Content Creation Apprentice. Create space for learning, creativity, and ownership, helping each team member grow in confidence and capability. Promote a culture of feedback, curiosity, and shared success.

Drive Results Across Channels

Oversee SEO strategy, ensuring content and technical optimisation are aligned with growth goals. Manage PPC campaigns with an eye on both performance and responsible investment. Lead email marketing and CRM activity, ensuring campaigns are engaging, timely, and well-targeted.

Champion Insight and Learning

Use data to inform decision-making while being comfortable testing new ideas. Champion an iterative approach where progress matters more than perfection. Share results and learnings in a clear, inclusive way across the wider team.

What We're Looking For

Experience

While you don't have to be an expert in each area of performance marketing, you'll need a solid understanding of SEO, PPC, and email marketing best practice, with experience using relevant tools and platforms and the knowledge to guide more junior team members.

Skills

CRM & Email Marketing

Proficient in a CRM and email marketing platform (e.g. dotdigital, HubSpot, Mailchimp, Klaviyo, or equivalent) Segmentation and audience management A/B testing and optimisation of subject lines, copy, and send times Understanding of email deliverability and compliance (e.g. GDPR)

SEO

Competence in SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz Keyword research and content planning On-page SEO (meta tags, internal linking, structure) Understanding of technical SEO basics (site speed, mobile-friendliness, indexing) Ability to brief or edit SEO-optimised content

Analytics & Reporting

Comfortable using Google Analytics (ideally GA4) to assess performance UTM tracking and campaign attribution understanding Ability to create and interpret performance dashboards or reports (e.g. Looker Studio or Excel)

Paid Media

Experience running or supporting PPC campaigns (e.g. Google Ads or Meta Ads) Understanding of ad performance metrics and optimisation basics Ability to collaborate with external partners or specialists

Other Skills

Strong communication and collaboration skills, with the ability to build trust across teams. Confidence interpreting data, setting goals, and guiding others to deliver against them. A natural coach who takes pride in helping others thrive.

Qualities

Open-minded, supportive, and proactive. Comfortable taking the lead but equally happy working as part of a team. Brings care and clarity to work, and values diversity of perspective.

What You'll Get

A supportive work environment with an enthusiastic team Opportunities to shape the future of a growing marketing function Commitment to your development through coaching, training, and feedback The chance to make a meaningful impact in a collaborative, values-led team

Details

Salary

: 30,000 - 37,000 (depending on experience)

Location:

Cleckheaton, West Yorkshire (4 days in office, 1 day WFH with potential to increase)

Hours:

08:00 - 16:30 or 08:30 - 17:00

Breaks

: 15-minute morning and afternoon breaks, plus 30 minutes for lunch