Job Description

Ready to lead digital innovation during an exciting new chapter for the Royal British Legion? We've launched an ambitious 10 year strategy to transform how we connect with supporters and deliver life changing services and digital plays a key role in this vision. As our Digital Marketing Lead (12-month maternity cover), you'll play an important role in shaping campaigns that inspire millions and drive measurable impact.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
This is your opportunity to lead a talented team and influence how one of the UK's most iconic charities engages audiences in a rapidly evolving digital landscape. You'll set the strategy, guide delivery, and ensure every campaign aligns with our bold new vision. From paid social and search to SEO and programmatic, you'll make sure our digital presence is powerful, purposeful, and performance driven.
What you'll be doing:

• Define and deliver digital marketing strategies across paid and organic channels, aligned with our 10-year vision.
• Lead and mentor a team of specialists (SEO, Paid Social, Paid Search) to achieve excellence.
• Oversee campaign delivery across in-house and agency partners, optimising performance and ROI.
• Champion data-driven decisions, collaborating with analytics teams to refine targeting and reporting frameworks.
• Manage budgets and resources, ensuring every investment delivers maximum impact.

This is far more than a leadership role, it's your chance to shape the future of digital marketing for one of the UK's most iconic charities during a transformative period. You'll be involved in delivering our bold new 10 year strategy, using your expertise to create campaigns that inspire millions and drive measurable impact. If you're a strategic thinker with hands on experience across digital marketing channels, a passion for innovation, and the ability to lead and motivate a high-performing team, this is the role for you. Join us and make your mark on a cause that truly matters where your ideas will influence how we connect, engage, and change lives for the better.
You will be contracted to our London hub, Haig House with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -

• 28 day's paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
Interview Dates: 1st Stage: 11th/12th December
2nd stages W/C 15th December
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
If you are an internal applicant applying for this secondment, please ensure you have discussed it with your line manager and obtained their approval.
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