Job Description

Gearset is the leading Salesforce DevOps platform empowering over 3,000 global companies to do DevOps right. We're expanding our marketing team and are looking for a proactive, hands-on Digital Marketing Manager to help accelerate Gearset's digital growth.
This role is pivotal to our growth and you'll play a leading role in scaling what works. You'll be closely involved in planning and execution across paid channels, organic search, measurement and onsite conversion improvements.
If you love being close to the data, enjoy making things run smoothly and want to grow into a broader digital growth role in a fast-paced, collaborative environment, we'd love to hear from you.
What's the opportunity for a Digital Marketing Manager at Gearset?

• You'll play a key role in owning our day-to-day digital performance. You'll be executing across paid, organic and all things digital delivery.
• You'll work collaboratively with the digital and wider marketing team to make sure channel activity is well targeted, properly measured and set up for success.
• You'll have scope to improve how we run digital day to day; shaping and building repeatable processes, improving tracking consistency, experimenting with emerging channels and contributing ideas for smarter experimentation and automation.
• This is an individual contributor role. Ideal for someone who enjoys taking ownership of digital activity while still being hands-on with execution, optimisation and continuous improvement.

What you'll achieve

• You'll manage day-to-day paid campaigns, optimising budgets, bids, and audience targeting to ensure we are reaching high-intent segments with maximum efficiency.
• You'll lead structured ad testing plans, refreshing creatives based on performance data and sharing insights that help the wider team evolve our visual strategies.
• You'll collaborate on SEO and GEO initiatives, executing on-page optimisations, content refreshes, and technical updates to boost our organic visibility.
• You'll maintain our stack (including GA4, GTM, and HubSpot), ensuring that all tracking, conversions, and dashboards are reliable and well-documented.
• You'll support the growth of our digital funnel by executing A/B tests and CRO updates on key landing pages to improve user journeys and onsite conversion.
• You'll build and document the digital workflows and playbooks that streamline our delivery, helping the team launch campaigns and product updates with consistency and speed.

About you

• B2B SaaS Expertise: You have proven experience in a digital marketing role within a tech environment, with a hands-on track record of managing and optimising paid media campaigns (specifically Google and LinkedIn Ads).
• Technical SEO & GEO Knowledge: You're comfortable executing SEO and GEO fundamentals, including on-page improvements, content refreshes, and internal linking strategies to drive organic growth.
• Data Proficiency: You're confident navigating the modern digital stack, with practical experience using tools like HubSpot, GA4, Google Tag Manager, and Looker Studio to ensure tracking accuracy.
• Analytical Mindset: You enjoy digging into performance data to spot trends, turning raw numbers into actionable insights that inform future experiments and optimisations.
• Delivery: You're highly organised and process-driven, with the communication skills to manage recurring tasks reliably and collaborate effectively across the wider marketing team.

Great to haves

• Hands-on experience using HubSpot.
• Experience executing full-funnel B2B paid activity beyond core search and social.
• Knowledge of the Salesforce/ecosystem or similar platforms/markets.

Skills Required