Job Description

Job Summary

We are seeking a highly skilled and motivated Digital Marketing Manager to lead our marketing initiatives. The ideal candidate will possess a strong background in digital marketing strategies, project management, and team leadership. This role requires a creative thinker with excellent analytical skills and the ability to drive B2B marketing efforts effectively. You will be responsible for developing and executing marketing campaigns that enhance brand awareness, engage target audiences, and generate leads.

Duties

Develop and implement comprehensive digital marketing strategies to achieve business objectives. Manage SEO efforts to improve organic search visibility and website traffic. Oversee project management of various marketing initiatives, ensuring timely delivery and alignment with brand goals. Utilise Adobe Photoshop for creating visually appealing marketing materials. Maintain and update the company website using WordPress, ensuring content is fresh and engaging. Manage Google Ads campaigns to maximise ROI on advertising spend. Conduct thorough analysis of marketing performance using Google Analytics and Microsoft Excel to inform decision-making. Create compelling copy for various platforms, including email marketing campaigns and social media posts. Oversee social media management, developing content calendars and engaging with followers. Collaborate with cross-functional teams to ensure cohesive messaging across all channels. Demonstrate strong leadership skills by mentoring team members and fostering a collaborative work environment. Maintain effective communication with stakeholders to align marketing strategies with business objectives.

Skills

Proven experience in management within a digital marketing context. Strong knowledge of SEO best practices and tools. Excellent project management skills with the ability to juggle multiple tasks efficiently. Proficiency in Adobe Photoshop for graphic design purposes. Experience with WordPress for website management. Familiarity with Google Ads for paid advertising campaigns. Strong analytical skills to assess campaign performance and make data-driven decisions. Exceptional copywriting abilities for diverse marketing channels. Proficient in social media management strategies across various platforms. Advanced skills in Microsoft Excel for data analysis and reporting. Knowledge of Google Analytics for tracking website performance metrics. Experience in email marketing strategies that drive engagement and conversions. Background in B2B marketing practices is highly desirable. Strong communication skills, both written and verbal, in English. Proficiency in Microsoft Office applications including PowerPoint for presentations. Basic IT knowledge to troubleshoot common technical issues related to digital tools. Excellent time management skills to meet deadlines effectively. Strong organisational skills to manage multiple projects simultaneously.
Job Type: Full-time

Pay: From 26,432.18 per year

Work Location: In person