Job Description

We are seeking a creative and results-driven

Digital Marketing Manager

to lead our online marketing efforts across multiple platforms. This role is ideal for someone with at least

one year of hands-on experience

in PPC management, SEO optimisation, Google & Meta ads, and content strategy. You will play a key role in planning, executing, and optimising digital campaigns to increase visibility, engagement, and conversion.

Key Responsibilities

PPC & Paid Media Management

Create, manage, and optimise PPC campaigns across

Google Ads, Meta (Facebook & Instagram)

, and other paid platforms. Conduct keyword research, competitor analysis, and audience targeting. Monitor and report on campaign performance, ROI, and key metrics. Maintain ad budgets and ensure cost-effective spending.

SEO & Website Optimisation

Conduct on-page and off-page SEO activities to improve search rankings. Optimise website content, metadata, and structure for maximum visibility. Perform regular SEO audits and implement improvements. Monitor performance using Google Analytics, Search Console, and related tools.

Content Creation & Strategy

Develop engaging written content for blogs, landing pages, ads, and social media. Create briefs and collaborate with design team on creatives and visuals. Ensure all content aligns with brand guidelines and marketing objectives.

Social Media Management

Support organic posting and engagement across Facebook, Instagram, LinkedIn, TikTok, and YouTube. Assist with social media planning, scheduling, and content calendars.

General Digital Marketing Tasks

Support lead generation and conversion optimisation strategies. Prepare weekly and monthly performance reports. Stay updated with the latest digital trends, tools, and best practices.

Required Skills & Experience

Minimum

1 year

experience in digital marketing roles. Strong knowledge of

Google Ads, Meta Ads Manager, SEO tools

, and analytics platforms. Excellent writing skills with the ability to produce clear, engaging content. Experience with website CMS platforms such as WordPress (preferred). Strong understanding of audience targeting, conversion funnels, and lead generation. Ability to work independently, manage priorities, and meet deadlines.

Desirable Skills

Basic knowledge of graphic design or Canva. Experience with email marketing platforms. Familiarity with TikTok ads or YouTube ads.

What We Offer

Competitive salary based on experience. Opportunity to work in a growing, dynamic company. Professional development and career growth. Supportive and collaborative team environment.
Job Types: Full-time, Permanent

Work Location: In person