Job Description

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Job reference 329122
Digital Marketing Manager
Competitive salary plus 4,200 car allowance, full family healthcare, 18% annual bonus potential, 27.5 days annual leave plus bank holidays rising with service and a company pension scheme with highly competitive contribution rates
Permanent, Full time
Royal Mail, 185 Farringdon Road, London, EC1A 1AA- hybrid working (2-3 days in the office)
Are you a senior digital marketing expert ready to take ownership of high-impact campaigns and platforms? We're looking for a senior digital marketing manager to lead the charge on our digital channels - enhancing our brand presence, driving engagement, and supporting lead generation through smart, data-driven strategies.
About the role
In this pivotal role, you'll manage our website, SEO, CRM, and marketing automation tools, helping to shape and deliver digital strategies that align with our commercial goals. You'll work closely with internal teams and external agencies to ensure our digital presence is effective, engaging, and continuously improving.
You'll also play a key role in integrating Salesforce into our marketing and developing lead scoring and nurture programmes to support conversion.
What you'll be doing

• Lead digital campaigns across email, social media, and web to build brand visibility and engagement.
• Manage the website's content, UX/UI, and technical performance.
• Support the integration and use of Salesforce for lead tracking and scoring.
• Deliver SEO and paid search strategies to attract and convert high-intent leads.
• Develop CRM and email marketing programmes to nurture prospects.
• Contribute to social media strategy and community engagement.
• Use analytics and A/B testing to improve campaign performance and user journeys.
• Collaborate with agencies and internal teams to deliver high-quality digital content.
• Track performance through dashboards and provide actionable insights.

What you'll bring

• Significant experience in digital marketing (client or agency side)
• Proven track record of building successful digital marketing strategies / large-scale digital campaigns, ideally in a B2B or performance-focused environment.
• Strong understanding of website management, UX/UI, and content strategy.
• Familiarity with Salesforce and marketing automation platforms.
• Experience with SEO, paid media, and digital advertising.
• Analytical mindset with a focus on data-driven decision-making.
• Excellent communication and stakeholder management skills.
• A marketing qualification (e.g. CIM or related degree) is a plus.

Looking to take the next step in your digital marketing career? Join us and help shape the future of our digital strategy.
What Marketreach does
Marketreach is where creativity meets performance in the world of marketing. As the UK's marketing authority on commercial mail - and part of the Royal Mail Group - we help brands and agencies unlock the full potential of mail as a powerful, data-driven, and highly engaging marketing channel.
In a digital-first world, we champion the unique strengths of mail: its ability to cut through the noise, build trust, and drive real results. From personalised direct mail to innovative campaign strategies, we provide the insights, tools, and inspiration that help marketers deliver standout experiences.
With cutting-edge research, sustainability leadership through initiatives like PrintGreen, and a commitment to measurable impact, we're redefining what mail can do in the modern marketing mix.
Why Work at Marketreach?
At Marketreach, you'll join a team that's passionate about creativity, innovation, and making marketing more meaningful. You'll work alongside experts in data, media, and communications, and collaborate with some of the UK's most forward-thinking brands and agencies.
Here's what makes us different:

• Purpose-driven work: Help brands connect with people in more personal, effective ways
• Creative freedom: Explore bold ideas backed by research and insight
• Real impact: Be part of campaigns that drive results
• Supportive culture: Work in a collaborative, insight-led environment
• Sustainability focus: Lead the way in responsible marketing

Extra Benefits

• Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
• Discounts and offers - there are more than 800 offers to help you save on things like groceries, days out, holidays and your household bills*.
• Supportive and generous company sick pay
• Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It's free, and it's for everyone.

*Available only to perm employees
Next Steps
The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions.
Trust is the foundation of Royal Mail. We aim to be transparent about the qualities we seek and what a career with us entails, building trust from the start of your journey with us. Your interview is the first step, and we want you to shine. To help you prepare, we'll provide your interview questions in advance, so you can have your best examples ready. At Royal Mail Group, we value trust and our people.
We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we'd love to hear from you.
Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners.
We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.
We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.
For more information on Royal Mail Group and our values please click here:
Closing Date: Tuesday 16th September. Please note, this advert may close early if the appropriate number of applications has been reached.
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Skills Required