Job Description

Digital Marketing Manager

Join one of London's Leading Luxury Private Dental Studios

Are you a strategic, data-driven digital marketer with a passion for premium branding and performance-focused results?

Do you thrive in fast-paced environments where your creativity and commercial insight make a direct, measurable impact?

If so, this could be the perfect role for the next step in your career.

At

Harley Street Dental Studio

, we don't just deliver world-class dentistry, we deliver life-changing outcomes in one of the UK's most recognised private healthcare settings. With an award-winning reputation, immaculate brand standards and ambitious growth plans, we are now searching for a

Digital Marketing Manager

who can elevate our digital presence and drive sustained, high-quality patient demand.

About the Role

This is an exciting opportunity for a hands-on, commercially minded digital marketer to take full ownership of our digital strategy and performance. You will shape the online engine that drives new patient enquiries, brand visibility and commercial growth.

You'll lead on paid advertising, content creation, SEO/AEO, social media, CRO, website performance, email automation and analytics, ensuring every campaign, creative and optimisation contributes directly to business success.

Working closely with the CEO, Patient Experience & Sales Manager and external agencies, you'll act as the digital heartbeat of the practice, using your expertise to build predictable, repeatable and scalable marketing systems.

If you love combining creativity with data, enjoy autonomy, and are excited by the idea of building one of the strongest digital engines in UK dentistry, you'll thrive here.

About Us

Harley Street Dental Studio is one of London's most respected and prestigious private dental practices in the UK. Renowned for luxury patient experience, world-class cosmetic dentistry, and industry-leading clinical results.

With an award-winning reputation and a strong digital presence and brand with an ambition to scale, we are now entering an exciting phase of digital transformation and growth. To accelerate this growth, we are seeking a results-driven, creative and strategically minded Digital Marketing Manager to elevate our online presence, visibility, to generate high-quality leads, drive a predictable flow of new patient enquiries and deliver consistent brand excellence across all digital channels.

What You'll Be Responsible For

Digital Strategy & Growth

Build and execute a digital marketing strategy that consistently drives high-quality new patient enquiries Develop end-to-end lead-generation funnels across paid, organic, email and social Ensure all digital activity aligns with commercial goals and growth priorities

Paid Media & Performance

Plan, execute and optimise Meta Ads, Google Ads and YouTube campaigns Manage budgets, test audiences and creatives, and continuously improve CPL and ROAS Analyse ad performance daily and implement improvements to maximise results

Social Media & Content

Lead and grow our social media channels including Instagram, TikTok, YouTube,Facebook and LinkedIn Create premium content including reels, videos, graphics, testimonials and educational pieces Oversee content shoots with clinicians and videographers as well as creating your own content

Website, SEO & AEO

Improve website visibility, ranking, technical SEO, page authority and local search optimisation Ensure the website reflects our luxury brand identity and converts visitors into enquiries Collaborate with developers and SEO partners to strengthen performance

CRO & Analytics

Analyse behaviour using GA4, CRO tools, heatmaps and funnel tracking Implement A/B tests, UX improvements and data-driven optimisations Build dashboards and provide insight-led reporting for leadership

Email Marketing & CRM

Create newsletters, nurture sequences, reactivation campaigns and automated flows Improve retention, reactivation and engagement through segmented communication

Agency & Vendor Management

Coordinate PPC, SEO, design and video agencies Ensure all partners deliver strong ROI and maintain consistent brand standards

Cross-Team Collaboration & Reporting

Report weekly and monthly on traffic, CPL, ROAS, conversions and social metrics Work closely with the Patient Experience & Sales Manager to align marketing activity with lead quality, conversion outcomes and patient insights

Who You Are

A commercially sharp digital marketer with 3-5+ years' experience Someone who blends creativity with analytical thinking and data fluency Confident managing Meta Ads, Google Ads, SEO tools and social content A strategic thinker with exceptional hands-on execution skills Highly organised, proactive and comfortable owning multiple projects Excited by the idea of building a high-performing, premium digital presence A great communicator with the confidence to influence internal and external teams
Experience in private healthcare, dentistry, aesthetics or luxury services is desirable but not essential.

What Success Looks Like

Increased volume and quality of new patient enquiries Lower CPL and stronger ROAS across paid channels Improved website conversion rates and SEO/AEO visibility Strong, engaging social content with measurable growth Clear, insight-driven reporting that supports leadership decisions A premium digital brand presence that matches the reputation of HSDS

First 30 Days - Audit & Strategy

Complete a full audit across paid, organic, website, email, social and analytics Review all agency activity and current campaign performance Analyse lead quality, conversion trends and patient behaviour Present a refreshed strategic plan with clear targets and KPIs

Day 30-60 - Build & Optimise

Launch updated Meta & Google campaigns Improve landing pages and implement CRO tests Build monthly content pipelines and YouTube assets Implement SEO/AEO enhancements Launch email nurture flows and reactivation campaigns

Day 60-90 - Demonstrate Impact

Show measurable uplift in lead volume and quality Reduce CPL and increase ROAS Deliver improved rankings, traffic and engagement metrics Present a quarterly plan for scaling digital performance Establish digital systems, dashboards and content processes

What We Offer

40,000-45,000 salary (DOE) Quarterly performance bonus Hours: Full-Time (In-Practice) Stunning central London working environment Mentoring from the CEO and leadership team Real ownership and autonomy in a high-profile role Unique opportunity to shape the digital future of a leading Harley Street brand Career progression with scope to build a future in-house digital team
Job Type: Full-time

Pay: 40,000.00-45,000.00 per year

Ability to commute/relocate:

London W1G: reliably commute or plan to relocate before starting work (required)
Experience:

Digital Marketing: 3 years (required)
Language:

Fluent English (required)
Work authorisation:

United Kingdom (required)
Work Location: In person