Job Description

Charity People is delighted to be supporting FareShare in recruiting for a Digital Marketing Manager who will join this amazing organisation in a strategic management role requiring vision, and the ability to inspire and guide a high performing team.
The UK's leading food distribution charity, FareShare, works across an extensive network to strengthen communities by taking the millions of tonnes of good food wasted by the food industry each year and redistributing it to over 8,000 frontline charities and community groups. Powering school breakfast clubs, older people's lunch clubs, homeless shelters, and community cafes to make a difference, FareShare's work has an enormous impact on the lives of the millions of individuals in the UK who are struggling to afford to eat while tackling the environmental impact of food waste.
Digital Marketing Manager
Contract: Permanent, full time role (35 hours per week)
Salary: 39,414 to 41,488
Location: Hybrid - home based with ideally at least one day per week in the London office at Old Street
Closing date for applications: midnight on Thursday 7th August
First stage interviews: week commencing 18th August
Second stage interviews: week commencing 25th August
As Digital Marketing Manager, you will lead FareShare's digital marketing function, and will deliver ambitious, insight-driven initiatives that drive engagement, grow audiences and maximise impact.
You will be responsible for setting the direction for all digital campaigns including across paid media, organic content, email journeys, SEO, and analytics. You will manage a small team of two and work closely with colleagues from across the organisation.
Core responsibilities will include:

• Digital strategy and performance, including the development and implementation of integrated campaigns across social, search, email and web; and of setting and monitoring KPIs for engagement, traffic and conversion as well as tracking channel and campaign performance
• Social media and content, including management of all organic and paid social activity. You'll be responsible for content calendars, copy, creative direction and reporting as well as leading the development of engaging digital content for the website and identifying new opportunities to grow engagement, reach and help meet policy goals
• Overseeing email marketing and audience journeys, including of the strategy and delivery of all email activities targeting supporters and stakeholders. You'll work with your team to develop segmentation strategies, automated journeys, and A/B testing plans to improve performance, and ensure GDPR compliance and supporter-centric communication
• Digital advertising, including leading all digital advertising activity, including Google Ads, Meta, and LinkedIn
• Website and UX, including monitoring user behaviour and propose data-led improvements to web structure and content
• Network and internal support, including supporting the digital capacity of FareShare's network partners through the provision of toolkits, templates, and training; and by championing digital marketing across the organisation, collaborating across teams
• Line-manage and support the development of the Digital Marketing Officer and Email Marketing Officer, providing clear objectives, regular feedback, and opportunities for learning and development

This is a senior strategic role within the team as well as a key position within the organisation, and is a fantastic opportunity to join a charity during an exciting time and to work with a wonderful team.
We would love to hear from candidates with the following skills and experience:

• Previous experience of designing and delivering multi-channel digital campaigns at scale
• Demonstrable experience in a senior digital marketing role across all primary channels
• Strategic thinker with hands-on expertise in campaign planning, delivery, and optimisation
• Strong analytical skills and experience using GA4, Looker Studio, or similar for reporting and insight
• Strong copywriting and content planning skills, with an eye for visual storytelling
• Knowledge of SEO/SEM, digital advertising platforms, and audience segmentation
• Experience in email marketing strategy and CRM systems (e.g. Active Campaign, Mailchimp)
• Strong leadership and people management experience
• Ability to manage competing priorities and drive projects through to delivery
• Passion for FareShare's mission and understanding of how digital drives social impact

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Skills Required