Job Description

Digital Marketing Manager

,

The Breakfast Group

The Breakfast Group is behind some of

the best and most talked-about bars in London

. Known for our creative venues, packed dancefloors and unforgettable nights, we set the standard for what modern hospitality should feel like. As a growing group, we are constantly pushing boundaries -- creatively, culturally and commercially.

We're now looking for a

results-driven Digital Marketing Manager

to lead our digital performance across the group, with a strong focus on

website engagement, paid advertising and driving bookings

. This is a key role for someone who knows how to turn great brands into fully booked venues through smart, creative digital campaigns.

The Role

As Digital Marketing Manager, you'll take ownership of our digital ecosystem, ensuring our websites and paid social channels work together to deliver measurable outcomes. You'll manage advertising budgets across Meta and other platforms, optimising campaigns to drive bookings, event attendance and campaign reach.

Key Responsibilities

Own and optimise website performance across all venues, focusing on user journey, engagement and conversion to bookings Plan, manage and optimise paid advertising budgets across Meta (Facebook & Instagram), TikTok, Google and other relevant platforms Build and manage campaigns with clear objectives: bookings, ticket sales, campaign awareness and audience growth Track and report on performance using analytics tools (GA, Meta Ads Manager, pixels, conversion tracking) Continuously test, learn and refine campaigns to improve ROI Work closely with venue teams to align promotions, events and offers with digital campaigns Oversee landing pages, booking funnels and campaign-specific web content Support email marketing and CRM initiatives where relevant

About You

Proven experience managing paid digital campaigns with defined performance goals Strong understanding of Meta Ads Manager, audience targeting and budget optimisation Experience improving website engagement and conversion rates Confident working with data, analytics and performance reporting Organised, commercially minded and comfortable managing multiple campaigns at once Experience in hospitality, nightlife or entertainment is a strong advantage

What We Can Offer

Competitive salary 40k - 50k based on experience Staff discounts across all Breakfast Group venues A fast-paced, creative environment with real ownership and impact The opportunity to shape and scale digital performance for a growing bar group Central London base with flexibility
Job Types: Full-time, Permanent

Pay: 40,000.00-50,000.00 per year

Benefits:

Employee discount
Work Location: In person

Reference ID: DMM