Job Description

Digital Marketing Manager

About New Forest Escapes

New Forest Escapes offers a beautifully curated collection of standout holiday homes across the New Forest's coast and countryside. From sea views and bubbling hot tubs to peaceful woodland settings, our properties are chosen for their individuality, comfort and sense of place.

As a proud independent B Corp, we care deeply about the people we host, the partners we work with, and the landscapes we're part of. Every stay is designed to feel special, and we are now looking for a Marketing Manager to help shape the next chapter.

The Role

Are you a strategic, hands-on Marketing Manager ready to lead our B2C marketing efforts? We'd love to hear from you! In this role, you'll bring focus and clarity across all channels, overseeing campaigns, managing agencies, and refining the digital journey - from the first click to repeat stays.

This position balances strategic thinking with day-to-day delivery. You'll coordinate our PPC, SEO, PR, and web partners, and play a key role in the development of a new website.

The role can be a minimum of four days a week (30 hours) with one day off, or full time across five days (37.5 hours), with the possibility of an agreed work-from-home day after your probation period.

Key Responsibilities

Develop and lead a results-driven marketing strategy across all channels. Create marketing initiatives to grow our portfolio of homes. Manage PPC, SEO, and PR agencies, and coordinate freelance designers and developers. Drive direct bookings through funnel optimisation, improved UX, and conversion rate optimisation (CRO). Oversee email campaigns, from monthly lifestyle edits to targeted sales flows. Analyse guest insights and performance data to guide marketing decisions. Support and collaborate with our Social Media Coordinator. Contribute to the planning and delivery of a new website. Work closely with the Operations Director and bookings teams to align marketing efforts with revenue priorities.

What We Are Looking For

Experience in performance-led marketing (ideally within travel, hospitality or lifestyle) Solid understanding of PPC, SEO, CRM systems and data-driven marketing Skilled in managing projects and multiple external partners Confident using analytics to shape strategy and reporting Strong communication, organisation, and team collaboration skills

Working With Us

Competitive pro-rata salary, based on experience A workplace pension scheme with employer contributions included Purpose-led, independent company with strong values and a clear sense of place Team social events - connect, celebrate, and have fun together Holiday entitlement.

To Apply:

Please send your CV and a short note on your experience and interest to hello@newforestescapes.com

Closing date: Friday 30th January 2026

Job Type: Full-time

Pay: From 32,000.00 per year

Work Location: In person