Job Description

We are seeking a results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote the company's brand, products, and services across our varied businesses. They will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

Develop and execute digital marketing strategies across all digital channels (SEO, SEM, email, social media, display advertising, etc.) Manage and optimise paid media campaigns across platforms like Google Ads, Facebook, LinkedIn, and more Analyse website traffic and digital marketing performance using tools such as Google Analytics and other analytics tools Develop and oversee email marketing campaigns, newsletters, and automated marketing workflows Collaborate with the content and design teams to create engaging content tailored to each channel Stay up-to-date with the latest digital marketing trends, tools, and technologies Monitor, measure, and report on campaign performance, providing insights and recommendations for improvement Manage the digital marketing budget and ensure effective allocation of resources Conduct competitor research and analysis to identify opportunities for growth Oversee social media strategy and ensure brand consistency across all platforms
Qualifications:

Degree in Marketing, Communications, or a related field Proven experience (3-5+ years) as a Digital Marketing Manager or similar role Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising Strong understanding of digital marketing channels and tools Experience in managing budgets and delivering ROI-driven campaigns Excellent analytical and project management skills Strong communication and collaboration skills Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp)
Preferred Qualifications:

Certification in Google Ads, HubSpot, or similar platforms Experience with e-commerce platforms
Job Type: Full-time

Pay: 38,000.00-45,000.00 per year

Work Location: In person