Job Description

ProtectaPet is a trailblazing brand in preventative cat care, specialising in the design, manufacture, retail, and installation of cat fencing solutions. Our commitment to cat safety, environmental sustainability, and owner tranquillity has earned us the prestigious Cat Friendly Award from International Cat Care and the King's Award for Innovation.

Our mission is to give cats safe outdoor access and owners peace of mind and our marketing strategy plays a central role in achieving that vision.

Join Our Family at ProtectaPet:

We are looking for a

Digital Marketing Manager

to take ownership of our paid and performance marketing strategy : maintaining what works, innovating where we can grow, and delivering strong, measurable ROI across all digital channels.

This is a

hands-on, strategic role

suited to someone with proven digital marketing experience who enjoys data-driven decision-making and performance optimisation. You'll join a business with

established marketing systems, tools, and a solid track record

, but with significant room to grow and refine activity further.

Your Role at ProtectaPet

As our

sole in-house marketer

, you'll take the lead on planning, managing, and optimising digital marketing activity, working directly with the Communications Director. You'll also collaborate with a network of

trusted freelancers and external partners

including, creative agencies, PPC specialists, and content providers to execute campaigns.

With proven success, this role offers a clear opportunity to

grow and lead an internal marketing team

as ProtectaPet continues to scale.

This is a

full-time, in-person role

, but part-time arrangements (Monday to Friday) may be considered for the right candidate.

Your Responsibilities

Develop, manage, and optimise paid media campaigns across

Google Ads (Search, Display, and Cross-Network)

,

Meta (Facebook & Instagram)

, and

TikTok

. Manage and allocate a

six-figure annual marketing budget

to ensure maximum ROI. Analyse campaign performance, identify insights, and translate data into actionable strategies. Report on key metrics and recommendations to senior management. Develop and test new digital tactics and channels to drive acquisition and engagement. Support ongoing

SEO and organic traffic growth

, collaborating with external partners where appropriate. Lead

campaign ideation and digital strategy development

, providing creative direction for assets produced by external partners. Maintain consistent reporting frameworks, data integrity, and performance documentation. Stay ahead of emerging trends and tools, particularly in

AI and digital marketing best practices

.

Desirable Skills and Experiences

3-5 years in a similar digital marketing role (agency or client-side). Strong

paid media expertise

(Google Ads and Meta). Experience with

analytics tools

such as Google Analytics 4 and Tag Manager. Proven ability to interpret and act on marketing data to improve ROI. Confident managing and allocating

six-figure budgets

across channels. Working knowledge of

SEO

and organic traffic strategies. Advanced

Excel/Google Sheets

skills (PivotTables, VLOOKUPs, and data formulas). Excellent communication and reporting skills, with experience presenting insights to senior management.

What We Offer

Competitive salary (37,000-50,000 DOE) Part-time hours considered Opportunity to

build and shape the marketing function

within a growing, values-led business Supportive, collaborative culture Extensive benefits including enhanced leave, company pension, cycle-to-work scheme, private healthcare, and more

How to Apply

If you're a performance-minded marketer who thrives on data, creativity, and results, and you want to make a measurable impact within a forward-thinking, values-led business, we'd love to hear from you.

Please include a

customised cover letter

tailored to this opportunity.

Application deadline:

Monday, 3rd November

Job Types: Full-time, Part-time, Permanent

Pay: 37,000.00-50,000.00 per year

Expected hours: No more than 37.5 per week

Benefits:

Additional leave Bereavement leave Casual dress Company events Company pension Cycle to work scheme Employee discount Enhanced maternity leave Enhanced paternity leave Free parking On-site parking Private dental insurance Private medical insurance Sick pay
Ability to commute/relocate:

Newcastle-under-Lyme ST5: reliably commute or plan to relocate before starting work (required)
Education:

A-Level or equivalent (required)
Experience:

Digital marketing: 3 years (required)
Work Location: In person