Job Description

This is a fabulous role for a DIGITAL MARKETING MANAGER who has experience within AUTOMOTIVE (or related ) sector . In this role you will be creating and executing engaging digital marketing campaigns for one of the fasted growing automotive export businesses in the world, in what is a key moment in the transformation of this sector to hybrid driving. The company itself has experienced recent stunning growth and you would build on this success. This is a truly fabulous opportunity that will also " future proof " your career in that the sector is in "transformation mode" & will give you valuable hands-on experience in something fast-growth and tech orientated . You will also be able to actually see -and measure- the impact of your work. In summary m the role is the delivery of social media , email and SEO Campaigns of the highest quality and support the visibility of the brand whilst also generating sales leads. It's performance marketing with a twist ! Lovely job !
TITLE: Digital Marketing Manager AUTOMOTIVE
Salary : 60,00- 70,000 + outstanding benefits
Location: West London
Sector : Cars ( automotive)
Language: English . Fluent Mandarin is useful
Work style: Office based
Company details You will be creating and executing digital marketing campaigns for one of the fasted growing automotive export businesses in the world at a key moment in the transformation of the sector. This is a very exciting role in which you will work for a business which has experience stunning growth in the last 2 years. Your role is to digitally support the launch of 20 new car models over the next 12 months and deliver engaging, awe-inspiring and brand-consistent campaigns. This is a key appointment, and digital outreach is regarded as a corner-stone to future growth strategy for the business.
DUTIES

• Develop and execute digital marketing plans
• Manage digital advertising & lead generation campaigns (including paid search, display, social media, affiliates, automotive publishers and retargeting ads).
• Drive interest towards the website and lead SEO/SEM strategy and execution
• Oversee website content, performance, UX, and analytics (working with web developers and creative teams).
• Collaborate with PR, Retailer and Creative teams to deliver engaging campaigns
• Undertake email marketing initiatives
• Social media influencer marketing
• Use Google Analytics, Meta Ads Manager, and GA4 to track success
• Manage a digital budget .

Requirements:

• Degree
• 5+ years of digital marketing experience
• Experience within automotive (or related consumer goods )
• Experience in SEO, PPC, Social, Programmatic, Email.
• Experience managing website platforms (e.g., WordPress, Drupal) and analytics tools (e.g., GA4).
• Experienced in social media platforms (Meta, TikTok, LinkedIn, YouTube) and ad manager platforms.

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Skills Required