Job Description

Summary
Salary: Competitive plus benefits
Division: Post Office Insurance
Reporting Line: Digital & Marketing Director
Contract Type: Permanent
Location: London
Closing Date: 6th November 2025
What to expect
As the Digital & Marketing Manager you will join us on our journey and undertake a truly valuable roles, responsible for leading customer acquisition and brand awareness for insurance products through paid digital channels, including Google and Bing Search, Meta platforms (Facebook, Instagram), TikTok, YouTube, and affiliate marketing. This role is focused on performance marketing, campaign optimisation, and leveraging organic search strategies to enhance the impact of paid media.
You will play an active role in delivering the Insurance strategy and commercial objectives, consistently modelling best practices and maintaining a strong customer first mindset.
What we can do for you
Now, more than ever, we understand that attracting the right talent is pivotal in driving the positive change needed throughout our organisation. Beyond a competitive salary, we offer a comprehensive benefits package that includes:

• 28 days annual leave that increases with tenure + bank holidays
• Annual Bonus scheme
• Generous pension contribution
• Life assurance
• Full support from our employee assistance programme and access to our employee benefits platform
• Ever-evolving learning and development opportunities

Our commitment to embracing diversity extends beyond just words. We hold the belief that Equity, Diversity, and Inclusion are not just vital but fundamental to our success and growth. As an equal opportunity employer, we value and celebrate the differences among our people, ensuring that our practices reflect our dedication to inclusivity and equal representation for all.
What you'll need to succeed
To be successful in this role, you have proven experience in Digital & marketing within financial services.
In addition to this, you will:

• Be proficient in digital marketing tools and platforms including but not limited to SEO, PPC, social media and email marketing.
• Demonstrate strong analytical skills with the ability to interpret customer feedback and analytics to inform decisions.
• Have hands on experience with key platforms such as Google Ads, Meta Ads Manager, affiliate networks.
• Experience of implementing change and driving improvements in organisational performance and culture, achieving the buy in of all key stakeholders
• Communicate effectively, setting clear expectations and embedding a high-performance culture
• The ideal candidate will have previous experience working with Travel Insurance products.

About us
Post Office Insurance (POI) is a specialist insurance business that's a regulated subsidiary of Post Office. Our highly skilled experts work to offer a full range of personal lines insurance products. We cover everything from travel, home, motor, pet and gadgets insurance. With a focus on customer value, we're the UK market leader in travel insurance, selling over one million policies each year.
There is much work to be done in achieving our growth ambitions. We're looking for people that emphasise value and service for our customers, helping us offer innovative and quality insurance products, whilst remaining focused on our purpose and strategic intent.

Skills Required