Job Description

Due to an internal restructure, we are currently advertising this brand new role of Digital Marketing Office at The Alnwick Garden & Lilidorei.

Working closely with the Social Media & Content Officer - and part of the Marketing & Communications team - you will provide a full digital marketing service to all aspects of the organisation.

Important Application Information.

To apply for this role, please send a copy of your CV and a cover letter explaining why you are applying for this role specifically and provide one example of a digital marketing campaign that you have worked on including any relevant evidence of reporting associated with it.

Please email ian.mcallister@alnwickgarden.com

Please note, any applications not including the above will be automatically rejected.

SORRY - NO AGENCIES

Company Overview

The Alnwick Garden is an award-winning visitor attraction, and charity, located in Alnwick Northumberland. With excess of 360,00 visitors annually The Garden is commercially driven, and visitor focused; whilst also operating as a charity (with associated values) - this provides a unique culture.

The latest addition to The Alnwick Garden offer is Lilidorei

Lilidorei is the brainchild of The Duchess of Northumberland and is a multimillion-pound fantasy-themed recreational attraction located in the heart of Alnwick and will be part of The Alnwick Garden.

Role Purpose

As Digital Marketing Officer, you will be responsible for planning, executing and optimising digital campaigns across web, email, search and paid media channels. You'll play a vital role in ensuring our digital touchpoints are effective, engaging and aligned with commercial objectives.

This role is ideal for someone with a strong grasp of digital tools and platforms, a performance-driven mindset, and the ability to translate data into insight. You'll work closely with the Social Media and Content Marketing Officer, the Strategic Head of Marketing and wider team to support major campaigns.

Duties & Responsibilities

Website & SEO

Manage and update website content using WordPress.

Work with the Head of Marketing and web developers to improve user experience, conversion rates and SEO performance.

Monitor site analytics and performance through Google Analytics and other tools.

Email Marketing

Plan, design and schedule targeted email campaigns using Mailchimp.

Segment audiences and tailor content to optimise open rates and engagement.

Report on performance and test subject lines, layouts and calls to action.

Paid Advertising & PPC

Support the planning and execution of digital advertising campaigns across Google Ads, Facebook Ads and other relevant platforms. in conjunction with the Social Media and Content Marketing Officer

Monitor ad performance and recommend optimisations to improve ROI.

Collaborate with agencies and designers on ad creative and audience targeting.

Content & Campaign Support

Assist with landing page creation, A/B testing and user journey optimisation.

Ensure all digital campaigns are consistent with brand tone, messaging and creative direction.

Collaborate with the Social Media and Content Officer to align organic and paid digital content.

Analytics & Reporting

Monitor and report on key digital metrics across all platforms.

Provide regular updates and actionable insights to inform ongoing activity.

Maintain performance dashboards for senior leadership.

Any other duties as requested by the Strategic Head of Marketing and Communications.

Person Specification.

The successful applicant will have

Essential:

Minimum 2 years' experience in a digital marketing role.

Strong understanding of website management, email marketing, and analytics tools.

Experience with WordPress and email platforms (e.g. Mailchimp).

Familiarity with Google Analytics, Google Ads and Meta Ads Manager.

Confident with data analysis, campaign tracking and reporting.

Excellent organisational and time management skills.

Desirable:

Experience in the tourism, attractions, or events sectors.

SEO knowledge and experience.

Understanding of user journey mapping and CRO (conversion rate optimisation).

Basic HTML/CSS knowledge is a bonus.

Our Values

Applicants will be expected to demonstrate and practice:

Trust -

We are committed to build relationships of trust between each other and with our customers and beneficiaries. Our relationships will be grown on a foundation of openness and transparency. We will always strive to do what we said we would do and act at all times with honesty and integrity.

Caring -

We strive to be compassionate and kind to each other, our visitors and our community. Carefully listening to concerns and feedback is key to formulating a caring response.

Respect -

We will always endeavour to respect The Garden, its vision and everyone's role in the team that makes The Garden successful.

Collaboration -

We acknowledge that teamworking is the key to success. We commit to investing in each other's success and will do what we can to support each other. We will have the strength to constructively challenge each other and will take such challenge as a supportive action.

Positivity -

We will strive to ensure that The Garden is always seen as a symbol of positivity with a 'can do' mentality. Any challenge can be overcome with commitment, team work and a positive approach.

Accountability -

We understand that things may not always go to plan but we will take responsibility for when things go wrong. We will ask for help when needed. We will identify errors as learning opportunities and do all we can to rectify mistakes promptly.

Quirky -

We are proudly different and will never shy away from thinking outside the box and trying new things. We will always emphasise creativity and boldness and these traits will be embedded in The Garden's design and entertainment programmes.

Inclusivity and Accessibility -

The Garden is a place for everyone to visit and enjoy regardless of background or viewpoint. We encourage everyone to express themselves and bring new ideas and new ways of working to the workplace. As an organisation we pride ourselves on having open doors and every employee having access to managers and department heads when needed.

Diversity -

We are passionate about creating an inclusive workplace that promotes and values diversity. We recognise that the different perspectives and characteristics our people bring with them can only benefit the organisation. By actively engaging with colleagues, we seek to create a positive environment where everyone from any background can do their best work and will not accept any actions which prevent that.

Job Types: Full-time, Permanent, Graduate

Pay: 25,309.00 per year

Benefits:

Casual dress Company pension Cycle to work scheme Employee discount Free parking On-site parking
Ability to commute/relocate:

Alnwick NE66 1HB: reliably commute or plan to relocate before starting work (preferred)
Experience:

Digital marketing: 1 year (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person