Job Description

Position Details

Campus Services


Location: University of Birmingham, Edgbaston, Birmingham UK


Full time starting salary is normally in the range 29,647 to 31,460, with potential progression once in post to 35,388


Grade: 5


Full Time, Permanent


Closing date: 28th October 2025


UK travel may be required for this role

Our offer to you

People are at the heart of what we are and do.


The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.


We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.


We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.


Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.


The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.


Find out more about the benefits of working for the University of Birmingham

Background

Campus Services (CS) employs over 1,000 staff with a turnover exceeding 65m in the last financial year. CS plays a key role in the quality of the student, staff and visitor experience, providing services across diverse areas such as the University's sporting facilities, food and beverage, cleaning, conferencing, hotel operations, day nurseries, portering, post, branded and own-brand retail outlets, visitor services and attractions (e.g., Winterbourne House & Gardens), student housing, transport, waste disposal and recycling. CS is a highly commercial organisation operating within the University context and has an ambitious strategic agenda, in terms of growing our service profile across both our Birmingham and Dubai campuses.

Role Summary

We are looking for an enthusiastic Digital Marketing Officer to join our busy team of marketing & communication specialists and graphic designers. You will have relevant experience working within a digital marketing role including thorough knowledge of email marketing, CMS and website management, analytics, SEO and paid advertising.


You will utilise various digital channels including paid search, email, and social media marketing to achieve business objectives aligned with the Campus Services strategy. You should have good integrated marketing experience, with up-to-date and extensive understanding of best practice within the digital marketing landscape.


You will also be responsible for maintaining and delivering enhancements to a suite of websites including: University of Birmingham (including intranet), Conferences & Events, Day Nurseries, Student Accommodation, Food Fellows, Winterbourne House and Garden, and Edgbaston Park Hotel and Conference Centre.

Main Duties

Develop and deliver digital marketing campaigns across a varied portfolio within the Campus Services (CS) division. Plan, execute, and report on all email marketing activity within the division. Manage content across multiple CMS platforms, ensuring timely updates and continual optimisation of our website portfolio. Maintain and update CS content on the University's main website and internal intranet. Use analytics tools such as GA4 to extract insights and recommend improvements for website performance. Lead on all PPC and paid media initiatives within the team, tracking events and ROI through GTM. Collect and analyse campaign and performance data to identify patterns and uncover opportunities to enhance impact. Monitor and report on digital marketing performance, evaluating outcomes against key objectives such as ROI. Improve website SEO by implementing best practices across on-page, off-page, and technical SEO. Collaborate with the Social Media & Content Officer to support both paid and organic social media campaigns, including content creation and scheduling via tools like Hootsuite. Analyse customer insights, market trends, and competitor activity to inform strategic recommendations. Work closely with the Digital Marketing Manager and Social Media & Content Officer to represent and support the CS digital marketing function. Build strong working relationships with colleagues across the CS Marketing & Communications team and the broader CS division. Stay up to date with emerging technologies and trends, recommending new tools or approaches as appropriate.

Required Knowledge, Skills, Qualifications, Experience

Educated to Degree level (or equivalent qualifications) plus relevant practical experience in digital marketing. Evidence of literacy and numeracy, with the ability to write clearly, and to produce and analyse information and data. Evidence of creative skills with experience of using these to identify target audiences and devise digital campaigns that engage, inform and motivate. Hands on experience with HTML, CSS and content management systems. Understanding of marketing automation technology. Extensive understanding and experience of email marketing. Demonstrable experience using web analytics software. A clear understanding of SEO/SEM best practices, email marketing and display advertising campaigns including use of GTM. Experience in optimising websites and landing pages. An in-depth understanding of digital best practice and UX/UI web design. The ability to work under pressure and meet tight deadlines via excellent organisation, planning and administrative skills. Ability to self-motivate and work constructively with a wide variety of stakeholders and colleagues. Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day to day activity in own area that those with protected characteristics are treated equally and fairly. An understanding of project management practices is desirable, including the use of project management software such.

Dimensions

This role will require the exercise of personal initiative within and beyond the department.

Planning and Organising

You will be required to work independently on daily, weekly and monthly tasks but also on projects with medium-longer-term horizons without daily supervision.

Problem Solving and decision making

You will be working under the direction of a manager, with a significant degree of autonomy. You will deal with more complex queries and be expected to resolve any problems in your area of responsibility.

Internal and External relationships

You will liaise with internal colleagues across the University and stakeholders.



Informal enquiries to Nathan Tipping, email: n.tipping@bham.ac.uk


View our staff values and behaviours here

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone

on our website

.