Job Description

Digital Marketing Officer

Job Details


Job Title: Digital Marketing Officer


Department: Marketing & Admissions


Campus: Cross Campus


Salary: Grade 4 Spine Point 15 - 28,609.78


Contract Type: Permanent / Full time / 37 hours / 52 weeks


About the Role


Are you a digital marketing professional with a sharp eye for website optimisation, user experience, and data-led decisions?



HSDC is looking for an experienced Digital Marketing Officer to take ownership of our website, ensuring it delivers an exceptional user experience and remains fully aligned with our brand and strategic goals.



You will lead on the management, optimisation and continuous improvement of the HSDC website. From ensuring our content is accurate, engaging and up to date, to analysing user behaviour and making data-informed recommendations and changes, you'll be pivotal in enhancing our digital presence.


Responsibilities


You will be responsible for:
Deliver the digital marketing strategy for HSDC. With a view to strengthening the college's digital offer and online marketing activity across a broad range of channels. Offer guidance and expertise on digital platforms, specifically website andsocial media user experience, to various stakeholders. Manage and optimise the college websites with a focus on, SEO, strategic development, creative content, accessibility, analytics UX and tracking. Drive our online presence forward through innovation utilising relationship management with internal and external stakeholders.



Requirements


You'll be a confident digital professional with a proactive mindset and the ability to work both strategically and tactically.




You'll have:

Demonstrable experience managing and optimising websites (ideally in WordPress) Strong knowledge of website UX, content best practices, and SEO Demonstrable experience of analysing social media channels and the ability to ensure best practice for these (content creation and scheduling managed separately) Experience reporting on digital performance and user engagement and the confidence to offering actionable insights to senior stakeholders Experience using digital analytics tools (e.g. Google Analytics, Google Tag Manager, Hotjar) A data-driven approach to decision-making and continuous improvement Excellent attention to detail and the ability to manage multiple tasks and deadlines The confidence to work independently, while collaborating closely with the rest of the team.
Ready to take on this exciting challenge and be part of something beyond the ordinary? Apply now and help us to raise our digital game!


Benefits


In return, you will receive:

Invest in Your Growth

: Access a wide range of training, in-house coaching, workshops, and funding for qualifications. Opportunities for funded research, with potential international travel.

Generous Pension Plans

: Benefit from either the Local Government Pension Scheme or Teachers' Pension Scheme.

Ample Time Off

: Enjoy a generous annual leave package to maintain a healthy work-life balance.

Exclusive Discounts

: Get an NUS TOTUM card, offering discounts with hundreds of retailers.

Visit our website to learn more!


Application


How to apply

We strive in offering an inclusive and accessible recruitment and interview process to all candidates. Should you have any questions at all, or require any support with reasonable adjustments, please contact recruitment@hsdc.ac.uk and a member of our team will respond as soon as possible.


For more information on the position itself, please connect with Jane Gold at jane.golds@hsdc.ac.uk for any queries. Please note, we appreciate the value of each applicant but kindly ask that you complete an application form as we do not accept CV's.


If you would like to take a look at the job description for this vacancy, please see this under Supporting Documents on the right-hand side of the page.