Job Description

About Us:

London College of Business Studies (LCBS) is a leading higher education provider committed to helping students build successful academic and professional futures. With rapidly growing student enrolment, digital engagement, and global reach, we are now seeking a highly skilled

Digital Marketing Officer

to drive our online presence and student recruitment campaigns.

Role Overview:

The Digital Marketing Manager will lead all digital marketing efforts, including student recruitment campaigns, paid advertising, SEO, content strategy, and performance analytics. This role is ideal for a creative, analytical, and results-driven marketer with experience in education, training, or student-facing industries.

Key Responsibilities:

Develop and execute digital marketing strategies to boost student recruitment Manage Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, and YouTube campaigns Create, optimise, and monitor paid campaigns for lead generation and enrolment growth Lead SEO, website optimisation, and landing page improvements to increase conversions Plan and produce social media content, email marketing, and automations Analyse campaign performance (GA4, Meta Analytics, CRM dashboards) and provide insights Collaborate with admissions and academic teams to align marketing with recruitment targets Maintain brand consistency across all digital platforms Manage budgeting, forecasting, and ROI analysis for paid media

Requirements:

Bachelor's degree in Marketing, Digital Media, Business, or a related field Minimum 2-3 years of experience in digital marketing (education sector preferred) Strong expertise in Meta Ads Manager, Google Ads, SEO, and analytics tools Proven experience in lead generation and student recruitment funnels Excellent content creation and copywriting skills Strong understanding of CRM systems and marketing automation Ability to work independently and manage multiple projects in a fast-paced environment

Desired Skills:

Experience in higher education or student recruitment Knowledge of WordPress/website CMS management Familiarity with graphic content tools (Canva, Adobe, etc.

Preferred Language Skills (Mandatory):

Candidates must be able to speak

at least one

of the following languages:

Ukrainian, Latvian, Polish, Romanian, Lithuanian, or Russian

. These language skills are essential to support our diverse student recruitment markets.

Benefits:

Competitive salary Professional development and training opportunities Supportive and collaborative working environment Opportunity to make a meaningful impact in student lives

How to Apply:

Please submit your CV explaining your relevant experience and why you are the right fit for LCBS.

Join London College of Business Studies and lead the digital strategies shaping the future of student success!

Job Type: Full-time

Work Location: In person