Job Description

Introduction

Premier Seeds Direct was started in 2007 borne out of the frustration with large seed growers, providing limited selections, poor quality and restrictive pricing. The business has grown to be one of the most dependable on-line seed retailers in the industry and has a small team of 18 people based in a business unit in Wilton just outside Salisbury

The business has recently undergone a buy out and Phil Redman has taken the lead in the business and is looking to convert the strong foundations into a key competitor in the hobby seed market. Its an ideal time to join the team and be part of an exciting growth journey.

About the job

We are looking for a

Digital Marketing & Social Media Executive

to lead our digital marketing and social media efforts. You will work closely with Phil and Zoe the Directors of the business to develop and execute our digital marketing and social media strategy. You will guide our Content Creator Apprentice in the content required across all platforms and different formats as will be needed to execute the agreed strategy.

Responsibilities

Website management, incl. optimising content for SEO and conversion, creating seasonal content, adding new information and products.

Data Analytics, reviewing website performance using GA4, and using the data to drive optimisations and campaigns.

Direct Mail, responsible for the execution of our direct mail campaigns. Developing our direct mail strategy and measuring performance.

Social Media, develop and execute our social media strategy, across Instagram and Facebook, developing an organic and paid approach to growing our social media following.

Key tools you will work with are:

- Woo Commerce / Word Press

- MailChimp

- Google Suite (Analytics, Tag Manager, Ads)

- Meta Suite

In addition, this is a small business and from time to time during the busy season you may be required to support the operational side of the business.

What are we looking for?

Someone with a positive can-do attitude that wants to get stuck into this opportunity, to learn and grow with the business.

2+ yrs experience in Digital Marketing (preferably in a B2C / e-com business)

Good knowledge of digital marketing and social media

Experience with data analytics (GA4)

Strong communication and writing skills

Highly organised, able to manage multiple projects and deadlines

Knowledge of gardening / growing is not essential but an interest in this area would help

What can we offer you?

The opportunity to work in a small growing and exciting family business, to be a valued part of the team who can make a real difference to the business.

25k-30k depending on experience

Pension Scheme

20 days annual leave (+ 8 bank holidays)

Casual Dress code

On-site parking

This is a full time role on site role with some flexibility around the core hours of 9am-5pm.

Job Types: Full-time, Permanent

Pay: 25,000.00-30,000.00 per year

Benefits:

Casual dress On-site parking
Experience:

Digital marketing: 2 years (preferred)
Work Location: In person