Digital Marketing Specialist
Aberdeen, SCT, GB, United Kingdom
Job Description
Job Summary
As a Digital Marketing Specialist, you will be the engine of our online growth. Your purpose is to plan, execute, and optimize digital campaigns across channels like SEO, SEM, and social media to drive app downloads, increase brand awareness, and acquire new customers in a cost-effective manner.
Detailed Responsibilities
Plan and execute campaigns across Google Ads, Meta (Facebook/Instagram), and other digital channels.
Manage the company's social media presence, creating engaging content calendars.
Conduct keyword research and implement SEO strategies to improve organic search visibility.
Create and optimize landing pages for various campaigns.
Analyze campaign performance using tools like Google Analytics, providing regular reports and insights.
Manage the digital marketing budget for your assigned channels.
Essential & Desirable Skills/Qualifications
Essential:
- 2+ years of hands-on experience in managing digital marketing campaigns.
- Experience with Google Ads, Meta Business Manager, and Google Analytics.
- Strong analytical skills to interpret data and make optimization decisions.
Desirable:
- Experience with email marketing platforms (e.g., Mailchimp).
- Proven success in SEO/PPC management.
Job Type: Full-time
Pay: 26,300.00-33,400.17 per year
Work Location: In person
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Job Detail
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Job IdJD4169927
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusFull Time
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Job LocationAberdeen, SCT, GB, United Kingdom
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EducationNot mentioned