Digital Marketing Specialist

Caterham, ENG, GB, United Kingdom

Job Description

DotGO are looking for a digital marketer to join our newly-formed digital marketing department.



We are the UK's most trusted website design company and we work exclusively with micro and small businesses.

Our digital marketing department help existing DotGO clients grow their business through clear, jargon-free marketing packages that focus on real outcomes such as acquiring quality leads, increasing brand visibility, and selling products.

This is not a hard-sales agency role - but you will be expected to onboard.

At it's core, the role is about helping small business owners understand how digital marketing can help their business, running marketing campaigns for clients and strategizing on how best to allocate a client's budget to achieve the best results.

A lot of our clients have never touched digital marketing before, so being able to explain how it can help and accurately forecast results is key.

The Role



We're looking for a people-focused, marketing-savvy individual to become the first point of contact for DotGO clients who are looking to boost their website with digital marketing.

You'll guide clients through onboarding

help them understand the marketing packages we offer

forecast outcomes using tools

build landing pages, contact forms and visual assets

act as their dedicated account manager

You don't need to be a deep technical specialist - but you do need a solid grounding in SEO, PPC or paid social, and a genuine interest in how marketing helps small businesses grow.

This role sits at the intersection of client success, marketing strategy, and commercial thinking.

Key Responsibilities:



Client Onboarding & Relationship Management



Onboard new clients from our existing pool of DotGO customers

Run friendly, structured onboarding calls to understand goals, services, locations and expectations

Explain marketing concepts clearly and without jargon

Set expectations around timelines, outcomes, and next steps

Be the named point of contact for your clients

Marketing Coordination & Campaign Creation



Gather and document key information needed for SEO, PPC or social campaigns

Plan campaign strategies based on client goals and aspirations

Build marketing campaigns on Google, Bing and Meta

Design landing pages, visual assets and write ad copy

Write ongoing SEO optimised blog posts and social media posts

Identify opportunities for sensible upsells (e.g. blogs, retargeting, GBP optimisation) based on results -- never pressure

Client Advocacy & Feedback



Act as the voice of the client internally

Capture feedback on lead quality, results, and experience

Help spot issues early and keep clients confident and informed

Reduce client churn

What We're Looking For



Essential



Ideally, you will have a working knowledge of SEO, PPC (Google Ads) and/or Paid Social (Meta ads).

You must be confident speaking to small business owners over the phone and on video calls and be able to explain marketing ideas simply and honestly.

We need a critical and strategic thinker who is empathetic and curious.

Comfortable selling contracted packages and closing deals.

You must be organised, reliable and punctual.

While the role does include training, we are always looking for new knowledge and welcome any guidance and advice you can bring to our fledgling department.

Desirable



Experience in a digital marketing agency, in-house marketing role, or client success role

Familiarity with Google Ads, Meta Ads, Google Business Profiles, or basic SEO principles

CRM experience (Zoho, HubSpot, Monday, etc.)

Background working with trades, local services, or SMEs

Experienced working with AI

This Role Is Not



Not cold sales

Not aggressive upselling

Not a lone technical delivery role

Not corporate or jargon-heavy marketing

This is a human, trust-based role supporting business owners who already know and trust DotGO.

Why Join DotGO?



We work in a casual environment where you're trusted to manage your own calendar and your own accounts, while being supported by our designers, writers and sales people.

We hand-pick everyone who works for us, so personality-fit is as important as talent, and dedication. We employ 'nice' people and the working environment is welcoming, friendly and motivating.

We are a very social office - expect nights out, trips to the pub and the occasional day of paintballing!

Please note: this is an in-office role, not a remote position.

Job Type: Full-time

Pay: 30,000.00 per year

Benefits:

Casual dress Company events On-site parking
Ability to commute/relocate:

Caterham CR3 5QX: reliably commute or plan to relocate before starting work (preferred)
Experience:

SEO: 1 year (preferred) Google Ads: 1 year (preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4490762
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Full Time
  • Job Location
    Caterham, ENG, GB, United Kingdom
  • Education
    Not mentioned