Job Description

Digital Marketing Specialist (Paid Media Focus)

Location:

Remote / Hybrid / Office (UK-based)

Type:

Full-time

Salary:

Extremely competitive salary ,negotiable depending on experience. With performance related bonus also.

About Us

As a trusted UK provider of time and attendance solutions and workforce management tools. We help businesses across industries streamline operations through reliable, easy-to-use systems that save time and reduce costs.

As we continue to grow our digital presence, we're looking for a

Digital Marketing Specialist

to take ownership of our paid media strategy, oversee external marketing partners, and support the optimisation of our Shopify website.

About the Role

You'll be responsible for planning, launching, and managing digital advertising campaigns across Google Ads and other relevant platforms -- with a strong focus on driving qualified leads and sales. You'll also coordinate with our external SEO and PPC partners, ensuring consistent communication, performance tracking, and alignment with business goals.

This role is ideal for a hands-on marketer who enjoys both strategy and execution, has solid analytical skills, and thrives in a small, fast-moving environment where they can make a real impact.

Key Responsibilities

? Plan, launch, and optimise

paid campaigns

across Google Ads, Meta, and other channels to meet lead and revenue targets.
Create and manage

campaign tracking

, budgets, and performance metrics.

? Build

dashboards and performance reports

in

Google Looker Studio (Data Studio)

to analyse and communicate results.

? Collaborate with external

SEO and PPC agencies

-- managing deliverables, ensuring transparency, and reporting outcomes.

? Monitor and update

Shopify product pages

, campaigns, and tracking integrations as needed.

? Conduct ongoing

keyword and audience research

to identify growth opportunities.

? Support wider marketing initiatives such as

email, content, and remarketing

campaigns.

? Stay up to date with digital marketing trends, tools, and platform changes.

Requirements

? 2+ years of experience in digital marketing, with a

strong focus on paid advertising

.

? Proven experience managing

Google Ads and Meta Ads

campaigns.

? Proficiency in

Google Analytics

,

Looker Studio (Data Studio)

, and tracking/reporting tools.

? Understanding of

Shopify

, including campaign tagging and performance tracking.

? Comfortable managing

external agencies or freelancers

for SEO and/or paid support.

? Analytical mindset -- able to interpret data and turn insights into actions.

? Strong communication and project management skills.

Nice to Have

? Experience with

LinkedIn Ads

or

Microsoft Ads

.

? Basic knowledge of

SEO fundamentals

and content optimisation.

? Familiarity with

B2B marketing

and lead generation funnels.

? Basic design or copywriting skills for ad creatives.

Why Join Us

? Opportunity to own the digital growth strategy of a well-established business.
A supportive, small-team environment where your ideas make an impact.

? Competitive salary and flexible working options.

? Room to grow your role as we expand our digital channels and automation tools.

Job Types: Full-time, Permanent

Pay: 32,000.00-40,000.00 per year

Benefits:

Work from home
Work Location: Hybrid remote in Leeds, LS18 5BS