Job Description

All applications must include a cover letter

Office-based role

About Us

PageTiger is a leading B2B Saas business with over 15 years of experience supporting organisations worldwide to create, distribute and analyse interactive content communications with our intuitive, end-to-end platform.

Purpose-built to deliver effective and immersive communications for HR, L&D, Recruitment and Marketing outreach, PageTiger offers our customers a user-friendly and versatile solution, outstanding customer support and professional services.

Our loyal customer base includes some of the world's most renowned brands, including Rolls Royce, NHS, Ford, Coca-Cola, TUI and UPS with new and exciting clients joining us every day.

Our success is built on an incredible company culture that champions collaboration, creativity, and career growth. If you're passionate about delivering exceptional customer experiences and want to be part of a company that values innovation, creativity, and team spirit, we'd love to hear from you.

We're scaling fast, with a growing client base across HR, Learning & Development, Retail, Healthcare, and the Public Sector. We're now building a world-class marketing function to match our ambitions and you could be at the heart of it.

Role Overview

We are seeking a Marketing Specialist to own and deliver demand generation, SEO, and content strategies that drive measurable pipeline and customer growth. This is a hands-on role covering the full funnel: from attracting high-quality inbound traffic and creating targeted campaigns, through to converting leads into qualified opportunities in close alignment with sales. You will combine creative content production with a data-driven growth mindset, optimising performance, and ensuring every initiative contributes to awareness, adoption, and revenue.

Key Responsibilities

Design and execute multi-channel demand generation campaigns across paid, organic, email, content, and events. Build scalable growth strategies to acquire new customers and drive adoption through upsell and cross-sell. Own the lead funnel from awareness to qualified opportunities, ensuring full alignment with sales. Develop inbound programmes using SEO, website optimisation, and organic tactics to attract high-quality traffic. Optimise website structure, content, and user journeys to maximise engagement and lead capture. Create compelling content for campaigns, blogs, case studies, landing pages, email sequences, newsletters, and sales enablement. Align campaigns with audience segmentation, personas, and sector-specific needs. Craft narratives that reflect PageTiger's brand personality and address sector and persona challenges (HR, L&D, Healthcare, etc.). Manage HubSpot workflows for segmentation, automation, lead nurturing, and reporting. Collaborate closely with Sales, Product, and Customer Success to ensure consistent messaging and market alignment. Track engagement and campaign performance by persona, adjusting messaging to improve results. Own reporting on KPIs including CPL, CAC, MQL-to-SQL conversion, and campaign ROI. Maintain the editorial calendar to ensure consistent publishing cadence and content themes.

Skills and Requirements

5+ years' experience in B2B SaaS marketing with a focus on demand generation and growth. Proven track record of delivering measurable pipeline and revenue growth. Strong understanding of the full B2B funnel and lead lifecycle. Expertise in SEO, content strategy, and website optimisation. Hands-on experience with HubSpot for automation, workflows, segmentation, and reporting. Skilled in campaign management across paid, organic, email, and events. Confident using performance data and KPIs such as CPL, CAC, and conversion metrics. Strong writing and content creation skills across multiple formats. Experience collaborating with sales, product, and customer success teams. Background in high-growth SaaS or scale-up environments.

Remuneration

Up to 40,000 per year.

Key Benefits

Exciting, Fun, Relaxed Working Environment: Join a team that values creativity, collaboration, and fun. Ultra-Modern City Centre Offices: Enjoy working in a state-of-the-art office with sit/stand desks and private meeting rooms. Career Development Opportunities: We support your growth with opportunities for progression in a rapidly growing company. Hybrid Working: Work from home up to 2 days per week. Perks: Well-stocked cupboards, fridge, fruit bowls, company bar, and regular social events. Private Medical Insurance: Access to comprehensive health coverage. Cycle to Work Scheme: Support for healthier, more sustainable commuting options.

About Us

Our success is built on an incredible company culture that champions collaboration, creativity, and career growth. Our modern, open-plan offices in the heart of Lincoln are equipped with state-of-the-art tech, easy access to private meeting rooms, and a communal social space where our team can connect over complimentary drinks, meals, and snacks. We offer hybrid working, regular social events, and career development & progression paths, creating an environment that ensures you'll thrive from day one.

If you're passionate about delivering exceptional customer experiences and want to be part of a company that values innovation, creativity, and team spirit, we'd love to hear from you.

Diversity, Equity, and Inclusion Statement

At PageTiger, we are committed to fostering a diverse, equitable, and inclusive environment where every team member can thrive. We believe that diversity in our workforce brings unique perspectives, drives innovation, and makes us stronger as a company. We welcome applications from all backgrounds and experiences, and we are dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed.

Job Type: Full-time

Pay: 38,000.00-40,000.00 per year

Benefits:

Casual dress Company pension Cycle to work scheme Discounted or free food Employee discount Private medical insurance Store discount Work from home
Ability to commute/relocate:

Lincoln LN2 1DY: reliably commute or plan to relocate before starting work (required)
Application question(s):

Have you included a cover letter to support your application for the role? This role is based in Lincoln - Can you confirm you have read where the role is based?
Experience:

Marketing: 5 years (required)
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Lincoln LN2 1DY