Job Description

Job TitleDigital Marketing SpecialistDigital Marketing Specialist Cannon Street, London
IG Prime Marketing
Reports to: Head of IG Prime MarketingAbout UsIG Group is a global, FTSE 250-listed company operating in 18 countries. Our fintech brands provide online trading and investing platforms.About IG PrimeIG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.The RoleWe are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team. This role is perfect for a numbers-focused marketer who thrives on optimising campaigns and driving measurable results. You will be responsible for managing our paid media strategy, lead generation initiatives, and digital performance across multiple channels.Key ResponsibilitiesManage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platformsExecute PPC campaigns with a focus on lead generation and conversion optimisationDesign and implement email marketing campaigns, analysing performance metrics and improving engagement ratesMaintain and update website contentMonitor and report on digital marketing performance using analytics tools, providing actionable insightsConduct A/B testing across all digital channels to continuously improve campaign effectivenessManage marketing budgets and ensure optimal ROI across all paid channelsCollaborate with sales teams to align marketing qualified leads with business objectivesStay current with digital marketing trends and platform updates relevant to B2B financial servicesWhat We're Looking For3-4 years of digital marketing experience, preferably in B2B or financial servicesProven experience managing paid social campaigns on LinkedIn and TwitterHands-on experience with programmatic advertising platforms (Google DV360 or similar)Strong PPC campaign management skills (Google Ads)Proficiency with analytics tools (Google Analytics, Adobe Analytics, or similar)Experience with email marketing platforms and marketing automationWebsite editing experience using CMS platformsStrong analytical mindset with excellent attention to detailAbility to interpret data and translate insights into actionable strategiesResults-oriented approach with a track record of achieving KPIsExcellent communication skills and ability to present performance data clearlyWhat We OfferCompetitive salary and performance-based bonusComprehensive benefits package including health insurance and pensionProfessional development opportunities within a global financial services leaderModern office environment in the heart of London's financial districtOpportunity to work with cutting-edge marketing technology and platformsApply Now!Number of openings1