Job Description

BTC CAPITAL MARKETS LTD. is looking for a dynamic and results-oriented

Digital Marketing Specialist

. The ideal candidate will be a strategic thinker with hands-on experience across a full spectrum of digital channels, driving brand awareness, lead generation, and customer acquisition. This role is crucial for a company that relies on data-driven solutions to help its clients succeed in the digital landscape.

Responsibilities

Strategy and Execution:

Develop and implement data-driven marketing strategies to achieve business goals.

Digital Campaign Management:

Oversee all digital campaigns, including PPC, SEO, social media, and email marketing.

Lead Generation:

Drive quality lead generation and improve conversion rates through targeted campaigns.

Content and Social Media:

Direct the creation of engaging content and lead the social media strategy and community engagement.

PPC and SEO:

Manage paid advertising campaigns and guide the SEO strategy to improve organic search rankings.

Data Analysis:

Use analytics to measure campaign performance, track key metrics, and inform future decisions.

Budget and Team Management:

Manage the marketing budget and collaborate with cross-functional teams to achieve goals.

Required Skills & Qualifications

Education:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Digital Marketing Proficiency:

Demonstrable expertise in all key areas of our services:

SEO, PPC, Social Media Marketing, Content Marketing, and Email Marketing.

Communication:

Exceptional written and verbal communication skills, with the ability to create compelling copy and present complex data clearly.

Adaptability:

The ability to stay updated with the latest trends and best practices in the evolving digital marketing landscape.
Job Types: Full-time, Permanent

Pay: 42,500.00 per year

Benefits:

Company pension Private medical insurance
Experience:

Digital marketing: 3 years (required)
Location:

London E1 (required)
Work Location: In person