Job Description

About Us:

At Tourism Iceland UK, we're passionate about unlocking the wonders of the Land of Fire & Ice for travellers across the UK. As a UK-registered tour operator specialising in Iceland travel, we offer great-value packages that combine flights, hotels, airport transfers, car hire, and both guided and self-drive experiences.

Drawing on our deep expertise and extensive network in Iceland, we curate affordable yet unforgettable itineraries that allow our clients to experience the very best of this stunning destination.

As a rapidly growing company, we're excited about the journey ahead and the opportunity to expand our impact on the travel industry. If you're looking for a fresh start with a team that's innovative, passionate, and committed to delivering world-class travel experiences, then this is the place for you.

Join us and be part of a dynamic company. To learn more, visit our https://tourismiceland.co.uk/

Job Summary:

We are looking for an experienced and highly driven

Digital Marketing Specialist

who can take full ownership of our marketing function. This role requires someone with a strong understanding of the

UK travel market

, deep expertise in

social media, online advertising, lead generation

, and a

start-up mindset

. You will be responsible for building, executing, and optimizing digital marketing strategies that drive brand visibility, customer acquisition, and high ROI.

Key Responsibilities:

Digital Strategy & Leadership:

Develop and implement a comprehensive digital marketing strategy targeting the UK travel audience. Own the marketing department end-to-end, including planning, budgeting, execution, and performance tracking.

Social Media Management:

Create and manage high-performing campaigns across all major platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest etc. Maximize platform-specific algorithms, trends, and ad formats to increase organic reach and engagement. Manage influencer partnerships and collaborate with travel content creators.

Performance Marketing & Lead Generation:

Plan and optimize paid campaigns on Google Ads, Meta Ads, YouTube Ads, TikTok Ads, and travel-specific platforms. Drive measurable ROI through targeted campaigns for tours, holiday packages, and seasonal offers.

Content & Brand:

Oversee content creation for blogs, landing pages, newsletters, and social media. Build a consistent brand voice tailored to UK travelers and travel trends.

Analytics & Reporting:

Monitor KPIs, campaign results, and customer insights to refine marketing strategies. Use tools like Google Analytics, Tag Manager, Search Console, CRM dashboards, and Meta Business Suite. Prepare monthly performance reports with actionable insights.

Skills:

5+ years of proven experience in

digital marketing

, ideally within the

travel & tourism

sector. Strong understanding of the

UK market

, consumer behavior, and travel seasons. Expertise in paid advertising, SEO, social media growth, and lead generation funnels. Ability to work independently, lead the marketing function, and make data-driven decisions.

What do we Offer?

A leadership role in shaping and growing the marketing function from the ground up. Opportunity to work in an innovative, high-growth travel start-up. Flexible working environment with room for creativity and experiment-driven marketing.

How to Apply

Please share your updated resume along with a short recording answering the following questions on

jobs@tourismiceland.co.uk

How would you improve the performance of a Google Search campaign for UK tour packages? How would you bring back users who visited the website but didn't book?
Job Type: Full-time

Pay: From 10,000.00 per year

Benefits:

Work from home
Work Location: Remote