Digital Media & Marketing Manager, International

London, United Kingdom

Job Description

JOB DESCRIPTION
Company OverviewWarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world's best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives. Join us. Shape your story here.WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organisation also includes Xandr's suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.The JobThe Digital Media & Marketing Manager is responsible for key functional areas that help to drive the success of the international games business for Warner Bros. Interactive Entertainment. This role will manage the planning, implementation, and analysis for console based digital media campaigns, any pan European digital media buys and overseeing eCRM and Website requirements in collaboration with International Territories teams and the global teams. This is a pivotal role in the Games regional team, providing expertise in digital media across International markets, optimization techniques, media platforms, and how to reach gamers and using these techniques to increase engagement and purchase conversion. You'll be be responsible for building and growing relationships with pan-regional media platforms, such as Twitch. This role will support campaigns across various console platforms, but also mobile games and new business models. The DailyLead media planning for digital trade buys on 1st party platforms in conjunction with the International Digital Commerce Manager.Oversee the Regional Digital Trade budget, planning and tracking all investmentsBuild strong partnerships with the 1st party console platform ad sales teams and vendors, understanding the platform opportunities, capabilities and how to optimise execution to drive conversion and strong ROI metrics.Be the regional point of contact with the Americas team to share planning and best practice in respect of digital tradeLead planning and execution of regional pan European consumer media buys, ensuring these are integrated with and compliment Territory media campaigns, e.g. with Twitch.Partner with other internal teams and Territories to drive program integration e.g. across Social and Influencer teams or with Territory media campaignsResponsible for ensuring the delivery of post campaign analysis with clear insight and actionable recommendations.Support Territory teams when required with strategic media guidance and insight.Be the central contact point between Territory and global teams in respect of eCRM campaigns, helping to facilitate communications and needs across the teams.Collaborate with Territory and Global teams on website localizationBe the primary day to day point of contact for the San Francisco Digital marketing team in respect of global media 'User Acquisition media' planning.Provide adhoc support to the regional marketing team when required, e.g. event planningThe Essentials: Experience of digital media planning and buying across multiple international marketsExperience working with 1st party Console owners to plan and buy on console media preferredExperience linking commercial success, consumer insight and media optimisation to decision makingAn understanding of multi-media channels and overall media landscape (Digital, TV, outdoor, cinema and print)Show understanding of and relationships with major media channels such as Facebook, Google and TwitchConfidence in delivering and leading presentations at all levels of the business. Strong strategic mindset with experience of strategic brainstorming, campaign development and understanding of business process. Strong strategic mindset with experience of strategic brainstorming, campaign development and understanding of business process. Proven ability to be adaptable in a quickly changing business and industry.Our people make WM the inspiring organisation it is today.At WarnerMedia, our commitment starts with you! As a company of storytellersand journalists we have a responsibility to make sure we have a collection ofvoices and people whose stories reflect and connect with the global audiencesand communities we serve.WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of colour, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera.There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click hereThe PerksExclusive WarnerMedia events and advance screeningsPaid time off every year to volunteer for eligible employeesAccess to well-being tools, resources, and freebiesAccess to in-house learning and development resourcesPart of the WarnerMedia family of powerhouse brandsWarner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

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Job Detail

  • Job Id
    JD1892900
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned