Job Description

About Us

Wayland Games is one of Europe's largest independent retailers of tabletop games, committed to supporting and engaging with the global hobby community. Based in our new purpose-built head office in Brentwood, our marketing team plays a vital role in connecting with our audience, growing the brand, and increasing sales.

Role Overview

We're seeking a Digital Merchandising and UX Specialist to enhance the online presentation of our products and improve the overall shopping experience. You'll update website content, like banners and drop-down menus, while applying UX best practices to optimise customer journeys. This role works closely with marketing, design, and product data teams to deliver a seamless, visually engaging e-commerce experience. An interest in tabletop games or wargaming is a strong plus.

Key Responsibilities

Develop & Implement Digital Merchandising Strategies. Craft and execute plans to effectively showcase products online, aligning with overall business and marketing objectives. Optimise Online Product Presentation. Ensure products are presented with high-quality images, compelling descriptions, and relevant information, making it easy for customers to find and understand products. Enhance User Experience (UX). Utilise UX principles to create a seamless and enjoyable online shopping journey, from product discovery to checkout. Analyse Data & User Insights. Monitor website performance, analyse user behaviour, use data to inform merchandising and marketing decisions, and identify areas for improvement. Collaborate with Cross-Functional Teams. Work closely with marketing, design, development, and other teams to ensure alignment and seamless execution of merchandising strategies. Manage Online Content & Promotions. Oversee the creation and maintenance of engaging product pages, landing pages, and promotional content, while ensuring accuracy and consistency across all digital channels. Maintain & Update Website Content. Ensure the website remains consistently up to date by implementing timely content changes, such as homepage banners, promotional assets, and product placements. Regularly update product listings, category pages, and featured sections in line with marketing campaigns, product launches, and seasonal priorities. Stay Up-to-Date with Industry Trends. Stay informed with the latest e-commerce trends, digital marketing technologies, and best practices to optimise online merchandising efforts.

Requirements

Hands-on UX experience Basic understanding of SEO Strong copywriting and proofreading skills Familiar with CMS platforms and website updates Comfortable using web analytics tools Solid grasp of e-commerce and digital merchandising Creative mindset with a strong eye for design and visual storytelling Interest in tabletop games, wargaming, or board games

Personal Attributes

Highly organised with great attention to detail Collaborative and team-oriented Able to manage multiple tasks and deadlines
Job Types: Full-time, Permanent

Pay: 31,304.00 per year

Benefits:

Bereavement leave Casual dress Cycle to work scheme Employee discount Free flu jabs Health & wellbeing programme Private medical insurance Sick pay
Schedule:

Day shift Monday to Friday
Work Location: In person