Job Description

Salary
34,893 to 41,050 (dependent on experience)
Contract type
Temporary: Fixed Term Contract or Secondment
Hours
Full Time
Location
Poole, Dorset, England
Location description
Hybrid working between home and Poole - successful candidate should be willing to come to Poole as needed for the role.
Closing Date
14-09-2025
Reference
20149
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Are you passionate about turning insights into action and driving decisions with powerful data? Bring your expertise in analytics to help shape the future of the RNLI.
The RNLI is seeking an inquisitive and collaborative Digital Optimisation Analyst, and the full-time role comes with a salary of 34,893 to 41,050 and excellent benefits.
About us
The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, and water safety education and initiatives. Our lifeboat crews and lifeguards need a dedicated, professional and talented team behind them, and that is where you come in. This is your chance to join that team and help save lives every day.
Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning, and we see digital technologies as crucial in helping us achieve this goal.
Some of the benefits

• Salary - 34,893 to 41,050 (dependent on experience)
• Flexible working
• Starting with 26 days' annual leave plus Bank Holidays
• Outstanding pension scheme (contributions of up to 16% of basic salary)
• Life assurance
• See our attached Summary of Employee Benefits for more details

About the role
The world of digital analytics is changing rapidly and as our Digital Optimisation Analyst, you will play a vital role in defining how we use data to support the RNLI's mission and growth for generations to come.
You'll work closely with our Digital team, fundraising experts, and water safety specialists. While the focus is on web analytics and optimisation of our websites, you'll also drive how we combine multiple data sources to enable smarter, evidence-based decisions across the organisation.
Core Responsibilities

• Act as the subject matter expert in Google Analytics 4, build and maintain key shared dashboards and reports within Power BI & GA4, alongside creation of a central sharing repository for reporting
• Support the technical set up of GA4 and related tools using Google Tag Manager and Big Query.
• Support in consent management and paid media tagging
• Analyse performance data to uncover insights, highlight challenges, and identify opportunities to achieve our Digital KPIs and organisational goals.
• Collaborate within our cross-functional conversion rate optimisation teams to inform priorities, testing strategies and improve digital experiences
• Utilise available tools to proactively identify data-driven opportunities for improvement across the digital experience, sharing concrete insights across team and in relevant forums to trigger action and site optimisation
• Identify opportunities to integrate and connect multiple data sources for a clearer, more cohesive view of performance

About you
We're looking for someone inquisitive, collaborative and passionate about making a difference through data.
The following skills would be advantageous, but not mandatory.

• BA or equivalent in analytics, computer science, maths, Data Science, Big Data or other related field
• Experience from an insights and analytics environment (GA4, Power BI, Looker Studio)
• Experience working with big data platforms (BigQuery is a plus)
• Experience in the process and delivery of conversion rate optimisation programmes
• Working knowledge of digital A/B testing and personalisation platforms (Optimizely, VWO, Sitecore etc.)
• Technical knowledge of Tag Management Solutions such as Google Tag Manager and proven ability to implement and manage paid media tags
• Understanding of cookies and experience using consent management tools (e.g. OneTrust)
• Experience with SEO, including analysing performance data and using insights to inform optimisation strategies
• Knowledge of Shopify analytics and e-commerce performance reporting
• Strong stakeholder management skills and ability to influence with data
• Curiosity to stay up to date with evolving digital analytics trends

If this Digital Optimisation Analyst role interests you, please apply today!
Safeguarding
The RNLI is committed to safeguarding; protecting a person's health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.

Skills Required