Job Description

Job reference


REQ0002198


Date posted


09/05/2025


Application closing date


18/05/2025


Location


Remote


Salary


38,000-40,000 per year


Package


26 days holiday per year (plus bank holidays), which increases with service. Excellent pension scheme, staff discount scheme


Contractual hours


35


Basis


Full time


Job category/type




Job description

Join our Digital Experience Team at RNIB

We're excited to welcome these new roles into our newly designed Brand, Marketing and Communications directorate at RNIB. Inspired by agile marketing principles and design approaches, we're evolving how we work to help achieve a more equitable society for blind and partially sighted people.



In today's rapidly changing marketing landscape, designing valuable audience journeys and experiences has become increasingly complex. The ability to optimise, test and learn is now essential to our success. This is the main purpose of our digital experience team, which consists of four people working collaboratively across the organisation.



These two positions share similar responsibilities but have different focuses around data management.

If you have a preference, please let us know in your application.

Our Digital Experience & Optimisation team collaborates across the directorate to oversee our digital journeys, ensuring they are effectively optimised and evaluated. The team analyses data and provides recommendations on how products and journeys can be improved, sharing valuable insights to inform future planning. Working alongside colleagues throughout the directorate, the team also supports our transition towards new ways of working, drawing inspiration from agile marketing and design thinking methodologies.



If you're passionate about creating inclusive digital experiences and using data to drive improvements, we'd love to hear from you.

Digital Optimisation Manager Financial transactions

As our Digital Optimisation Manager (Financial Transactions), you'll develop piloting and testing plans for donation journeys and the RNIB online shop. You'll produce and analyse reports that help identify opportunities for improvement, contributing recommendations that enhance how supporters engage.



Working collaboratively with the Digital Experience Manager (Data), you'll help ensure that donation and shop data is properly stored and flows correctly, enabling effective segmentation and reporting. This collaborative role involves liaising with colleagues across multiple directorates and departments to align our financial journey optimisation, data and technology with broader organisational needs.



You'll work closely with the Senior Digital Experience Manager to contribute to the development of optimisation and tracking frameworks, helping ensure they're consistently implemented across our digital products and journeys in line with accessibility standards.



As part of the Digital Experience team, you'll collaborate with colleagues from across the Brand, Marketing and Communications Directorate, feeding in optimisation and testing reports and lessons learnt and implementing the journey improvements that help RNIB better serve blind and partially sighted people.

Digital Optimisation Manager (Data)

As our Digital Optimisation Manager for Data, you'll develop piloting and testing plans for a selection of digital journeys across RNIB's platforms. You'll produce and analyse reports that highlight opportunities for improvement, contributing recommendations that enhance our digital experiences.



The specific focus of this role is to help ensure that data from our digital products (apart from donations and the online shop) is properly stored and flows correctly, enabling effective segmentation and reporting. You'll contribute to producing overall reports that demonstrate lessons learnt from our digital campaigns and products, helping teams understand what works well and where improvements can be made.



Working collaboratively with the Senior Digital Experience Manager, you'll help develop optimisation and tracking frameworks, supporting their consistent implementation across our digital products and journeys in alignment with accessibility standards.



As part of the Digital Experience team, you'll work alongside our Social Media and Digital Engagement colleagues to optimise digital touchpoints on various audience journeys. This collaborative approach will help RNIB create more effective digital experiences that support our mission to create a more equitable society for blind and partially sighted people.

What We Offer

RNIB prides itself on being a great place to work with a positive, progressive culture. We offer a wide range of benefits including 26 days of holiday per year (plus bank holidays) which rises with service, enhanced family friendly benefits, a contributory pension scheme with an employer contribution of up to 11% and a rewards platform with employee discounts across over 800 retailers.

How to Apply

If you'd like to apply for this opportunity, please apply online, uploading your CV and supporting statement, telling us how you meet the essential criteria in the person specification.