Job Description

Salary
Grade E
Contract type
Permanent
Hours
Full Time
Location
Poole, Dorset, England
Location description
Hybrid working arrangement between home and Poole. Only occasional office working, as required by the role.
Interview date
w/c 18th August
Closing Date
14-08-2025
Reference
20055
Documents (please view all documents)
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Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, and water safety education and initiatives. Our lifeboat crews and lifeguards need a dedicated, professional and talented team behind them, and that is where you come in. This is your chance to join that team and help save lives every day.
Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning. We see digital technologies as crucial in helping us achieve this goal.
Your Role
You'll join our Digital Production team in creating amazing digital experiences for our users across RNLI.org, sister sites, related systems, and driving performance in line with our organisational objectives. This means managing the delivery from start to finish of planned campaigns, by using an efficient process, and delivering quality & valuable outcomes. Utilising skills across discovery research, creating benchmarks, channel selection, quality assurance testing, analysis & optimisation.
You'll be proactive in identifying opportunities for improvement in line with our Digital Principles, which include; utilising voice-of-the-user feedback and analytics data, test & learn and collaborative working. A hands-on approach and wide-ranging appetite for digital expertise is key - as is commercial orientation, since you'll be looking to make a real impact on our mission to prevent drowning.
Building strong relationships across organisational teams, you'll work closely with our Creative Services department and the wider Digital team in particular, acting as a colleague, collaborator and catalyst for innovative work throughout. With one eye on the future, you'll look for opportunities to grow your skills and share learnings with the team. Over time, you'll become involved with our growing personalisation and marketing automation capabilities - so a broader understanding of digital strategy and marketing will be important.
About You
To be considered as a digital producer you will need:

• The ability to manage concurrent projects: our digital team is much in demand
• Good understanding of the digital marketing ecosystem
• Some experience in performance marketing and an eye for analysis
• A sound understanding of digital best practices, including SEO, accessibility, and UX.
• Hands-on knowledge of CMS platforms such as Sitecore, and day to day knowledge of web analytics
• Strong communication skills - written and verbal - and the ability to influence stakeholders, bringing them on a journey with you.

This job would be suitable for someone who is

• A team player and a good communicator
• Able to think both tactically about day-to-day problems plus support our longer term strategy
• Proactive and focused on delivering strong, measurable results
• Feels that they have experience in the kind of areas we've outlined above.

Safeguarding
The RNLI is committed to safeguarding; protecting a person's health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.