Job Description

Salary
Grade E
Contract type
Temporary: Fixed Term Contract or Secondment
Hours
Full Time
Location
Poole, Dorset, England
Location description
Hybrid working arrangement between home and Poole. Routine office working, as required by the role.
Interview date
Thursday 29th May 2025
Closing Date
26-05-2025
Reference
19609
Documents

About us

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The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, and water safety education and initiatives. Our lifeboat crews and lifeguards need a dedicated, professional and talented team behind them, and that is where you come in. This is your chance to join that team and help save lives every day.



Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning. We see digital technologies as crucial in helping us achieve this goal.


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Your Role

The world of search is rapidly evolving with the introduction of AI overviews, zero-click searches and Generative Engine Optimisation (GEO). You'll join our Digital Production team in driving performance of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) across RNLI.org, sister sites and related systems in line with our organisational objectives. This means you will be working with the Search Lead to deliver against the search roadmap; defining, prioritising and implementing SEO and SEM initiatives. You'll be experienced in refining processes and focussed on delivering quality and valuable outcomes across paid and organic search.



You'll be proactive in identifying opportunities for improvement in line with our Digital Principles, which include; deep understanding of search techniques, using search tools such as SEMRush and Google Search Console, monitoring impact through analytics data, and working collaboratively. A hands-on approach and digital search expertise is key - across technical and content domains. You'll be looking to make a real impact on our mission to prevent drowning and raise essential funds.



Building strong relationships across organisational teams, you'll work closely with our Marketing, Creative Services and the wider Digital team, acting as an advocate, collaborator and catalyst for work throughout. With one eye on the future, you'll look for opportunities to grow your skills and share learnings with the team. Over time, you'll become involved with shaping our SEO and SEM strategies - so an in-depth understanding of this specialism will be important.


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About You

To be considered as a digital producer you will need:


Experience and understanding of SEO and SEM digital best practices Hands-on knowledge of CMS platforms such as Sitecore, and day to day knowledge of web analytics Some experience in performance marketing and an eye for analysis Good understanding of the digital marketing ecosystem The ability to manage concurrent projects: our digital team is much in demand Strong communication skills - written and verbal - and the ability to influence stakeholders, bringing them on a journey with you.

This job would be suitable for someone who is

A team player and a good communicator Able to think both tactically about day-to-day problems plus support our longer term strategy Proactive and focused on delivering strong, measurable results * Feels that they have experience in the kind of areas we've outlined above.