Job Description

Digital & Product Marketing Executive

Digital & Product Marketing Executive

Are you experienced managing agencies?

Do you thrive in working in an entrepreneurial environment?

Are you a Google Analytics expert?

MacGregor Black is currently partnering with a Global leading Toy brand on the search for a Digital & Product Marketing Executive this is a permanent role, offering hybrid working.

As the Digital & Product Marketing Executive, you will be responsible for the digital strategies for the brand, including the website launch. You will also have ownership of the Preschool Toy range across UK & Ire, using marketing expertise to maximise products sell-out and success.

Key Responsibilities:

• Responsible for the Gold Standard Execution of the branded website. Working on the back offices of the website (creating & publishing content) with the Global HQ Central Team and relevant SEO agencies to ensure great user experience
• Responsible for the definition & implementation of the Digital Marketing with MD Guidance & working with Product Managers (PM)
• Working on all digital touch points in order to impact the Consumer Journey effectively for the Business on the website and on our retailers\' website

• Lead contact & communicator for agencies
• Develop & implement effective CRM
• Lead the ongoing analysis and the full reporting of the digital activities, using relevant tools and platforms (Google analytics/Google Tag Manager)
• Competitor digital analysis, reporting, evaluating & proposing enhancements to key stakeholders
• Responsible for communicating such results to create a \xe2\x80\x9cdigital culture across the organisation
• Completing competitor research & making recommendations to over-achieve versus competitors

• Degree in Marketing/Digital Marketing/Business studies/Economics
• Intermediate to advanced MS Windows skills including Excel, PowerPoint, Word \xe2\x80\x93 and Outlook.
• Google Analytics accredited - Experience in using the Google Digital Tools to perform in-depth analysis (e.g. Google Analytics / Google Tag Manager)
• Skilled in Photoshop or similar graphic design software

MacGregor Black