Job Description

Why Join FleishmanHillard?
We have been named PRWeek's Global Agency of the Year and Best Places to Work; a "Standout Agency" on Advertising Age's A-List; NAFE's "Top 50 Companies for Executive Women" for six years running; and among our firm's award-winning work we've taken home 5 Lions at the Cannes International Festival of Creativity in previous years.
We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY's National Equality Standard (twice!), we believe diversity drives innovation. Whatever your background, you'll find a welcoming, equitable environment here. If you need any adjustments during the recruitment process, just let us know.
The team
You'll join a large team of digital strategists and healthcare communications experts offering deep, sector-specific expertise and award-winning creativity. The healthcare and digital teams are a diverse bunch of collaborative individuals. Strategists, scientists, industry professionals, journalists, advocates and media professionals, all specialists within their fields.
The role
As a Senior Account Manager, you will play a central role in shaping and executing innovative digital strategies for our healthcare clients. Leveraging data-driven insights and audience-first thinking, you will lead the development and delivery of impactful social and digital campaigns across a range of therapeutic areas. You'll collaborate closely with healthcare communications specialists, paid media and analytics experts, and cross-functional teams to ensure our work is creatively ambitious, compliant, and measurable.
In this role, you'll oversee the integration of paid, earned, and owned channels, champion digital best practices, and continuously seek out new trends, tools, and technologies to keep our clients ahead of the curve. You'll also play a key part in mentoring colleagues and fostering a culture of learning and innovation within the team.
Your expertise will be instrumental in driving awareness, engagement, education and reputation goals for our clients-ensuring excellence in both strategy and execution.
Key Responsibilities include:
Strategy & Planning

• Develop integrated, audience-first, data-driven digital strategies for clients across a range of therapeutic areas - supporting awareness, engagement, education, and reputation goals.
• Work alongside healthcare comms experts to concept, create and refine social media and digital-first content that is compliant, impactful and creatively ambitious.
• Collaborate with data & analytics teams to define the right research questions, access meaningful audience insights, and translate findings into actionable strategies and tactical plans.
• Partner with paid media specialists to integrate paid distribution into campaign strategies - ensuring channel mix, targeting and KPIs are aligned.
• Act as an integrated partner to coordinate across practices and specialisms to drive a consistent standard of digital thinking and delivery - contributing to a culture of shared learning, experimentation and ambition.
• Contribute digital thinking to proposals, pitches, and new business efforts - helping the team articulate bold, platform-relevant ideas for healthcare clients.

Execution and Performance

• Lead the delivery of digital campaigns across social media, paid media, websites, influencer programs, and emerging channels.
• Work with internal analytics and paid teams to track performance and optimise campaigns - helping to turn data into clear narratives and recommendations for clients.
• Explore new channels, platforms, formats, technologies, and tools - bringing learnings and innovations to the team to enhance our digital thinking and outputs.

Internal Education & Innovation

• Stay informed on digital trends, platform updates, healthcare channel evolutions, and emerging tech - especially in areas like AI, generative search, and immersive tech. Actively share insights and best practices to shape team thinking and future-ready work.
• Champion digital upskilling by supporting and mentoring colleagues.

About you:

• A digitally fluent communicator with experience in healthcare communications, and a deep passion for digital and social media excellence.
• You're excited by the evolving nature of the digital landscape - from the latest AI tools for content creation, generative search optimisation and conversational AI, to immersive digital experiences, interactive content, and emerging healthcare platforms.
• A minimum of 4 years' experience in digital/social media strategy and execution within a healthcare communications, PR, or agency environment.
• Experience working across different audiences (HCPs, patients, policy makers, regulators) and a variety of channels (social media, paid, HCP specialist channels etc.).
• An understanding of healthcare compliance frameworks and regulations.
• Proven track record of managing multichannel campaigns from conception through execution.
• You must have the right to work in the UK and be able to work in our Bankside office at least 3 days p/week

A few things we think you'll love:

• A friendly and inclusive team with a global reach
• Opportunities to work across multi-market campaigns and collaborate across our Omnicom network
• A clear pathway for growth, development and leadership
• Global mobility and secondment opportunities
• Flexible hybrid working with a culture that truly values work-life balance
• Amazing Culture Club perks - from rooftop yoga to in-house massages
• Comprehensive wellbeing and benefits package (including BUPA, generous parental leave, gym membership, fertility & menopause support)
• Generous holidays, including birthday leave, Christmas closure and sabbatical options

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Apologies in advance but due to the high volume of applications we receive we aren't always able to respond to every application individually.
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Skills Required