Job Description

Reporting to the Senior Direct Marketing Manager, the Direct Marketing Executive will assist with planning and successful execution of multi-channel direct marketing.
The role will be involved in high-impact acquisition and retention campaigns, including supporting the Senior Marketing Manager to deploy millions of emails to our member base each year.
A collegiate and collaborative working style will be essential, as this role will be working in partnership with a broad range of cross-functional teams.
Additionally, the Direct Marketing Executive is responsible for day-to-day email marketing requirements, including development, gaining stakeholder approval, execution, testing, reporting and optimisation of campaigns and content. We are looking for a technically excellent, outcome focused and highly organised individual to take on this role on a Fixed Term Basis for 12 months.
You will be responsible for

• Assist with the planning of direct marketing activity across Member segments, with a significant focus on email.
• Regular campaign and channel performance reporting and recommendations for optimisation.
• Support for Go-to-Market Plans. Working with Senior Marketing Partners to deploy direct marketing activity.
• Report results to Senior Direct Marketing Manager and other key stakeholders, including performance and budget allocations where appropriate.
• Ensure quality and brand standards are met with all marketing pieces and are consistent with NEST's brand.
• Produce clear briefs for creative and technical teams or agencies.
• Fully understand the Data Protection Act, GDPR, TPR regulations and other relevant legislation - how these impact NEST.

The minimum criteria for this role are:

• Commercial marketing experience preferably in a regulated environment.
• Experience working in a team to deliver multi-channel direct marketing activity.
• Experience engaging with a big existing customer base and CRM (preferably MS Dynamics) and use of an Email Service Provider.
• Hands on experience of creating email journeys and communications.
• Experience working with external suppliers and agencies across a range of different projects.
• Experience of creating plans aligned to key marketing metrics and reporting on ROI.

Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Please download a full job description to find a full scope, deliverables, experience and personal attributes required for this role.
Flexible and agile working
Everyone's personal situation is different.
To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):

• hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
• reduce or vary working hours
• reduce or vary the days worked
• work compressed hours
• job share

to see the benefits we offer at Nest.
For more information about our recruitment process
Directorate/Department Overview
The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe. This includes:

• Definition of our customer strategies
• Developing, maintaining and evolving our customer value propositions
• The brand and marketing of Nest to our customers
• The design of the service experiences our customers enjoy across all channels.
• Working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe.

Organisational Overview
Nest is an award-winning workplace pension scheme, the largest in the country.
Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you'd expect to find in a thriving business. We're committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity and Inclusion
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio economic background.
We also recognise the importance of diversity of thought and other forms of neurocognitive variation.
Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you're applying through the scheme.
We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.
Please note that this advert may close early if we receive a sufficient number of satisfactory applications.
If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact .

Skills Required